04 mar
The Hershey
Providencia
Position Title: Sr Associate Brand Manager / Brand Manager Jr. / Assistant Brand Manager / Gerente de Marca
Location: Guadalajara, Providencia Office
Languajes: Advanced English
Summary:
The Sr. ABM will develop and implement comprehensive marketing strategies to achieve brand and business objectives.
The Sr. Associate Brand Manager is responsible to:
1) Planning: Collaborate in AOP (annual brand plan) planning, alignment and KPI's setting.
2) Brand Building: Conduct brand performance + market trends + consumer-research analysis to uncover insights for brand positioning development
3) Strengthen portfolio: Guide innovation and ensure alignment with brand strategy, guide and execute OBPPC, identify and capitalize distribution opportunities and lead portfolio rationalization.
5) RGM capabilities: Collaboration with key commercial partners to determine brand pricing/promo decisions; ensuring price strategy accomplishment at channel and portfolio level.
6) Brand communication: Collaborate in annual communication planning (media, creative, POS, PR), alignment and KPI´s setting. Execute and monitor strategies.
7) Team development: Develop associates, coordinators and trainees reporting to him/her.
The Sr. ABM is expected to possess the following hard skills:
1. Marketing mix management
2. Financial KPIS (P&L; & knowledge of RGM platforms)
3. Market analysis
4. Brand strategy
5. Product development
6. Project management
7. Tools (Tableau, Power BI, Homescan,
Nielsen, Iscam)
8. Communication & Media (planning + KPI analysis + management + budget)
9. Solid analytical skills to sort through data to make well-reasoned conclusions and translate the learnings into business plans/actions on Mkt mix.
To effectively perform his or her duties, Sr. ABM must be proficient in all of the following key qualities as defined by the Hershey Company:
Team leader
Strategic thinking
Attention to detail
Adaptability
Problem Solving
Negotiation
Communication and Collaboration with external and internal parties of the company
Proactivity and Creativity.
Major Duties/Responsibilities:
5% Planning
10% Brand Building
25% Strengthen portfolio
20% RGM capabilities
15% Team Development
25% Brand communication
Education:
Bachelor's Degree required (Marketing/Management, high achievement and quantitative ability primary considerations).
Experience:
Marketing Experience: 3+ years (preferred)
Brand management experience (as ABM) +2Y
Working knowledge of syndicated data (e.g., Nielsen).
Product Development experience and successful launches
Project management experience with stage gate process
Business Experience: 4+ years.
Background in consumer-packaged goods
Experience in cross-functional disciplines a significant plus (e.g. finance, category management, media, mkt research, etc.)
#LI-GB1
📌 Sr Associate Brand Manager (Providencia)
🏢 The Hershey
📍 Providencia
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