Inbound Marketing Manager (B2B Pipeline & LinkedIn Growth) – Remote | U.S. Hours

Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours

About the Role

At Pavago, one of our clients is hiring an Inbound Marketing Manager to build and scale a predictable B2B pipeline through LinkedIn content, audience engagement, lead nurturing, and demand generation .

This is not a traditional content marketing or social media role.

Your primary goal is simple:

Turn content → conversations → qualified pipeline.

You’ll work directly with the founder, who owns closing and sales conversations, while you focus on generating consistent inbound demand and qualified opportunities.

You’ll own:

- LinkedIn content and thought leadership
- Content-led lead generation
- Audience engagement
- Inbound conversations
- Lead nurturing
- Funnel optimization
- Pipeline contribution

If you understand how to turn attention into conversations — and conversations into revenue opportunities — this role is a strong fit.

What You’ll Own

Content-Driven Lead Generation

- Create high-performing LinkedIn content, including:
- Posts
- Hooks
- Carousels
- Thought-leadership content

- Identify content angles that attract:

- B2B buyers
- Founders
- Executives
- Decision-makers

- Develop content around customer pain points, industry insights, objections, and buying triggers
- Test different messaging, formats, and positioning
- Optimize content based on engagement quality and pipeline contribution — not vanity metrics

Content → Conversation → Pipeline

- Turn LinkedIn engagement into meaningful sales conversations
- Identify high-intent signals across:
- Likes
- Comments
- Profile views
- Inbound messages

- Start natural, relationship-driven conversations with relevant prospects
- Use personalized, non-salesy DMs to engage potential buyers
- Qualify prospects based on fit, interest, and buying intent
- Move qualified opportunities into the sales pipeline
- Maintain clear visibility into where leads originated and how they progressed

Audience Engagement & Lead Nurturing

- Engage consistently with prospects and target accounts through comments and DMs
- Build genuine relationships with relevant B2B audiences
- Follow up with prospects using value-driven interactions
- Re-engage warm prospects when appropriate
- Nurture leads that are interested but not yet ready for a sales conversation
- Ensure promising opportunities do not fall through the cracks

Funnel & Conversion Optimization

Build and improve a simple inbound funnel:

Content → Engagement → Conversation → Qualified Lead → Call

- Track conversion performance across each stage
- Identify bottlenecks and opportunities for improvement
- Develop lead magnets and content offers
- Build simple nurture flows
- Improve messaging based on prospect responses and buying signals




- Create repeatable systems that make inbound pipeline generation more predictable

LinkedIn Growth & Personal Brand Development

- Support founder-led LinkedIn growth and positioning
- Develop content that strengthens authority and credibility within the target market
- Maintain consistent publishing and engagement
- Understand which topics attract the right audience rather than simply generating reach
- Build a relevant network of prospects and industry decision-makers

Pipeline Tracking & Performance

- Track inbound leads and conversations using CRM tools such as HubSpot
- Maintain visibility into:
- Lead source
- Conversation status
- Qualified opportunities
- Calls booked
- Pipeline generated

- Measure content performance against business outcomes
- Use data to improve content, messaging, and conversion strategies

Founder & Sales Collaboration

- Work directly with the founder on pipeline quality
- Share insights around:
- Messaging
- Prospect objections
- Audience behavior
- Buying signals
- Content performance

- Identify recurring questions and objections that can become future content
- Help improve the quality of prospects entering sales conversations

What Makes You a Strong Fit

You may be especially successful in this role if:

- You understand that content is a pipeline-generation channel , not just a branding exercise
- You’ve personally generated leads, conversations, or booked calls through organic content
- You understand LinkedIn beyond impressions and follower growth
- You are comfortable starting conversations with prospects
- You think in funnels, systems, and conversion rates
- You combine strong copywriting with analytical thinking
- You take ownership of business outcomes rather than simply completing marketing tasks
- You enjoy working directly with founders in fast-moving environments

Required Experience & Skills

Must-Have

- 2+ years of experience in:
- B2B inbound marketing
- Content-led growth
- Organic demand generation
- LinkedIn marketing

- Strong hands-on experience creating LinkedIn content
- Proven ability to generate:

- Inbound leads
- Prospect conversations
- Qualified opportunities
- Booked calls

- Excellent copywriting and messaging skills
- Strong understanding of:

- B2B buyer behavior
- Lead nurturing
- Funnel conversion
- Organic demand generation

- Understanding of B2B sales cycles, including 2–3 month buying journeys
- Strong written and verbal English communication
- Ability to work independently during U.S.



business hours

Nice to Have

- Experience building founder or executive personal brands
- Experience with:
- HubSpot
- Apollo
- CRM systems
- LinkedIn analytics
- Content scheduling tools

- Experience building:

- Lead magnets
- Nurture flows
- Content funnels

- Background in:

- B2B SaaS
- Agencies
- Professional services
- Founder-led businesses

- Experience collaborating directly with founders or sales leadership

What a Typical Day Looks Like

You may spend your day:

- Writing and publishing LinkedIn content
- Reviewing engagement and identifying high-intent prospects
- Responding to comments and inbound messages
- Starting conversations with relevant prospects
- Following up and nurturing warm leads
- Moving qualified opportunities into the pipeline
- Tracking content-to-pipeline conversion
- Testing new hooks, messaging, and content angles
- Reviewing performance and identifying optimization opportunities
- Collaborating with the founder on prospect quality, objections, and positioning

In short: You turn attention into conversations — and conversations into qualified B2B pipeline.

Key Metrics for Success

- Qualified inbound conversations generated
- Qualified leads added to the pipeline
- Calls booked from organic content
- Pipeline generated from LinkedIn
- Content → Conversation conversion rate
- Conversation → Qualified Lead conversion rate
- Conversation → Call conversion rate
- Quality of audience engagement
- Consistency of content output
- Lead nurturing and follow-up effectiveness

Why This Role Stands Out

- Direct impact on revenue rather than vanity marketing metrics
- Full ownership of inbound pipeline generation
- Opportunity to build a scalable content-led demand engine
- Work directly with the founder
- Fast feedback and execution cycles
- Minimal corporate layers and approval processes
- Strong autonomy over content, engagement, and funnel optimization
- Growth opportunities into:
- Head of Growth
- Demand Generation Lead
- Inbound Marketing Lead
- Growth Marketing Manager

Interview Process

1. Initial Screening Call
2. Spark Hire Intro Video
3. Recruiter Interview
4. Final Interview
5. Offer & Onboarding

Apply Now

If you have successfully generated B2B leads and pipeline through LinkedIn content , understand how to turn engagement into genuine prospect conversations, and care more about qualified opportunities than vanity metrics , we’d love to hear from you.

This is a high-ownership opportunity to build a measurable inbound growth engine and turn content → relationships → pipeline → revenue .

#InboundMarketing #B2BMarketing #DemandGeneration #LinkedInMarketing #ContentMarketing #LeadGeneration #GrowthMarketing #B2BSales #ContentLedGrowth #RemoteJobs #MarketingJobs

Required Skill Profession

Other General

📌 Inbound Marketing ManagerB Pipeline & Demand Generation) (Argentina)
🏢 Pavago
📍 Argentina