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Brand Marketing Senior Analyst Job Locations: AR-Buenos Aires ID: Category: Marketing & Design • Employee Class: Regular Company Overview DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services. DiDi provides car owners, drivers, and delivery partners with versátil work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future. For more information,
please visit: #LI-Hybrid Team Overview As a Brand Marketing Senior Analyst for the Driver Marketing team in the SSL region (Spanish Speaking Latin America), you will be the guardian of our brand’s physical and digital presence. Your mission is to build deep, meaningful connections with our driver partners and elevate their perception of DiDi. You will move beyond the numbers to create memorable experiences—both online and offline—that foster loyalty and trust. This role is ideal for a creative, execution-oriented professional who knows how to bring a brand to life across multiple touchpoints in a fast-paced tech environment. Role Responsibilities Executing Experiential Initiatives: Leading the operational rollout of on-the-ground activations, driver events, and experiential marketing projects that strengthen the bond between DiDi and the driver community. Managing Channel Experi
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