Buenos Aires C.F.
IQVIA Technologies is seeking an Digital Marketing Strategists to join the IQVIA Technologies Marketing team.This individual will leverage their digital expertise to create a compelling and differentiated web experience across iqvia.com/technologies. This individual will be responsible for digital strategy, creating and maintaining web copy, content and visual look and feel to create an exceptional web presence. The individual in this role will combine best practices in digital marketing, web copy, design and content to optimize the digital experience and requires proven experience managing large digital projects. This individual will be comfortable working with numerous teams to collaborate on web page copy and content layout.
Must have prior experience creating and executing digital strategies within the B2B and enterprise space with strong preference within life sciences and healthcare. ResponsibilitiesManage web pages, digital experience and content strategy for IQVIA Technologies web pagesIdentify and create web copy and content requirements with stakeholders across the organizationAnalyze web traffic metrics and suggest content and/or page updates to increase web traffic volume, duration of visits, content engagement and conversionDrive SEO requirements across web pages Build strong relationships with product marketing, design and social media to drive coordinated marketing activities such as launches and campaignsEstablish best practices in digital marketing, suggesting new technologies like web chat, bots and web page template layouts to increase conversionProactively A/B test web designs, digital content and drive-to for greatest impactRequirementsEnglish advancedProven work experience as a Digital marketing strategist or Digital marketing manager with preference for B2B and/or enterprise environmentDemonstrable experience with SEO/SEM and CRM softwareExperience implementing and optimizing web page design and contentWorking knowledge of web analytic toolsHands on experience with online marketing tools and practicesExcellent verbal and written communication skillsStrong analytical and project management skillsAbility to prioritize and drive large digital projects working with key stakeholders across the organizationWork conditions:-Home based position-Regular contract, full timeWe offer:-ambitious career path-competitive salary & benefits-work life balance
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