Digital Manager (Argentina, Chile And Pub) - (JT-00)

Digital Manager (Argentina, Chile And Pub) - (JT-00)

02 may
|
Stanley Black And Decker
|
Buenos Aires C.F.

02 may

Stanley Black And Decker

Buenos Aires C.F.

ABOUT STANLEY BLACK and DECKER Stanley Black and Decker is the global market leader in Hand and Power Tools, Storage and Security products with strong presence also in the Oil and Gas and Engineered Fastening industries. An S and P 500 Company with over 10 Billion of global revenues, the Company continues to set the pace with its brand portfolio and innovative product designs. We live for those who make and are changing the world. We are a publicly listed US owned multi:national company. ECOSMART is our commitment to sustainability. Our ECOSMART culture helps us identify environmentally related strategies that ensure we stay ahead of climate:related influences and reduce the environmental impact of our operations.

With over 50,000 employees world:wide the Company has World Head:Quarters in the US and a Latin America Head:Quarters in Miramar, Florida.

JOB DESCRIPTION Reporting to the Digital Manager of LAG, this position is responsible for enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers for Chile and Argentina. Our new Digital Manager can be based either in Chile or Argentina. The Digital Manager is responsible on driving end user acquisition and monetization based on one:on:one personalized digital interaction. Plan and execute all digital marketing, including marketing database, email, social media and display advertising campaigns Design, build and maintain our social media presence Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Identify trends and insights, and optimize spend and performance based on the insights Brainstorm new and creative growth strategies Collaborate with internal teams to create landing pages and optimize user experience Utilize strong analytical ability to evaluate end:to:end customer experience across multiple channels and customer touch points Instrument conversion points and optimize user funnels Collaborate with agencies and other vendor partners Define jointly with Marketing and E:Commerce the yearly Brand Calendar.

RESPONSIBILITIES and EXPECTATIONS Plan, develop and execute overall digital marketing strategy. Actively partner with cross:functional local and regional teams to develop a consistent online user experience and identify new opportunities to increase conversion and cultivate improved relationships with our audiences. Continuously evolve and understand the online competitive landscape. Identifying and developing new opportunities to drive traffic, increase reach, acquire new customers, and increase sales. Constantly evaluate the most effective ways to deliver our messaging to the online users and identify mediums that are best served to meet overall marketing objectives. Focus on customer and end:user engagement initiatives. Manage regular reporting and tracking, interpret implications, report metrics appropriately and flag issues regarding all digital platforms (website, social media, etc.) Manage external/digital and social media vendors and/or agency coordination efforts. Support the Ecommerce local teams with knowledge and tactics implementations. Responsible to implement email marketing initiatives, database management, query, and post campaign reporting and analysis. Consistent development and delivery of timely digital and social media post:buy analyses. Applying learnings and insights to subsequent campaigns. Budget reporting and management, including preparing investment reports for internal clients and producing expenditure updates for digital and social media initiatives. Work in conjunction with the Marketing Manager, Brand Managers and local teams in the development of traditional and digital media plans and tactics that will support achieving SBDs Marketing Objectives for the market. Actively partner with cross:functional teams, including marketing, sales, IT support, and customer service to expand education and penetration of digital activity. Gr

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