Digital And E:Commerce Leader D2C Latam | (G521)

Digital And E:Commerce Leader D2C Latam | (G521)

02 may
|
Philips
|
Buenos Aires C.F.

02 may

Philips

Buenos Aires C.F.

In this role, you have the opportunity to Lead the Personal Health Digital Marketing and E:Commerce in Latin America, being co:responsible for regional execution of the marketing campaigns and D2C commerce across all owned, earned and paid channels. YOU will shape the future of D2C marketing and sales, develop a clear strategy for the activation and sales in the market and to plan, implement and optimize all media campaign activities together with the global D2C team and agency partners (including LAtam Digital Hub).



You are responsible for

Supporting newly defined interdisciplinary team in the Districts which includes direct online, CRM, community management, media management and management of foundational elements (e:trade,

ratings and reviews), under guidance of D2C Digital Marketing and e:Commerce team (Group) and in collaboration with consumer marketing , PH sales, and trade shopper teams locally;



Driving all marketing campaign activities across all digital channels and all categories in PH in the market. Develop and lead the local marketing activation. Lead the execution and constant optimization of D2C digital marketing activation strategy to build our brand, drive sales and to boost our market position.



Driving detailed campaign plan development and define and monitor the campaign budgets with global and local marketing and media experts.



Optimiznf and execute the digital activation plans by means of: standardized campaign brief and planning, leveraging global touchpoints supported by local insights, data validated learnings, foundation and campaign activation checklists, drive optimization iterations and execution, organize daily management and standardize campaign learning output.



Leading the roll out of the new digital marketing strategy based on local briefing and global creation : acting as a key point:of contact between Districts and Digital Hub to reach high performance digital execution;



Gaining a deep understanding of the modern customer needs to drive business growth and deepen (digital) consumer and customer engagement.



Managing online store transformation (new business models) and process standards across districts: inventory, pricing, promotions, merchandising, performance management and requires P and L responsibility of Philips Stores channel;



Supporting rollout and scale up of new digital models: L and I, subscriptions etc.



Setting up detailed AOP underpinned with key launches and campaigns.



Working closely with other functions like, supply, procurement and Change Management, and care to ensure a great local consumer experience.



Working closely with central team to pilot global projects and develop best practices.

You are a part of



You will work part of the LAtam Center of Excellence (CoE) resources to drive critical capabilities (e.g. E:commerce/shop, new business models, consumer care, community management, people based marketing/CRM, activation management) as well as to establish the processes within the LAtam Districts, supporting them on their Digital Execution and Philips Store standards. You will report to the Head of Marketing Latam and Influence the Marketing leaders in our Personal Health Division.

To succeed in this role, you should have the following skills and experience

5:7 years of experience in various marketing roles with the focus on brand management, marketing management, online marketing or media management.



Profound knowledge in media or social media and performance marketing.



Relevant experience in online retail or international consumer goods marketing with focus on digital marketing and E:Commerce.



Consumer Care



Strong business acumen, P and L responsibility experience is an advantage.



You are an entrepreneurial and results:driven personality who is highly analytical with strong strategic thinking.



Excellent project management skills.



Solid know:how in activation management, content management, community management, CRM, analytics tools and web technology.



Ver

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