Marketing Coordinator | Regulated DTC Consumer Brand

Our client is a small, founder‑led consumer brand based in Austin, TX, that makes a regulated nicotine product (tobacco‑free pouches) and sells it direct‑to‑consumer in the UK. Because Meta, Google, and TikTok all prohibit nicotine advertising, there is no ad budget this company can spend to buy growth — every channel that's left (search, owned email and SMS, subscription retention, referral, retail and trade, athlete and podcast partnerships, field sampling) has to be built and wired together by hand. That constraint is the whole shape of this job.

Company Overview

Our client is a small, founder‑led consumer brand based in Austin, TX, that makes a regulated nicotine product (tobacco‑free pouches) and sells it direct‑to‑consumer in the UK. Because Meta, Google, and TikTok all prohibit nicotine advertising, there is no ad budget this company can spend to buy growth — every channel that's left (search, owned email and

📌 Marketing Specialist (Juan José Castelli)
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📍 Juan José Castelli