Sr Brand Manager Fab : La Ou OJO314

Sr Brand Manager Fab : La Ou OJO314

Primary Location: Primary location will be Mexico; however Flexible Location is allowed (within Latin America countries). Budget Relocation not approved for this role.Function Related Activities/Key Responsibilities: Develop short: (1 year) and mid:term (2:3 years) business/brand plans identifying business objectives, strategies, key initiatives and performance measurements by using insights collected from situation assessment, marketplace information, etc. in order to support the Operating Unit category and brand growth targets. Assess attractive local (Operating Unit) consumer opportunities that are currently untapped by the Company by leveraging consumer research in order to identify new volume and profit growth areas (e.g.,

new beverage sub:categories, new packaging opportunities, new merchandise categories, new channels of distribution to sell licensed merchandise). Provide direction, leadership and coaching to 1:3 Brand Assistant(s) and to members of project teams. Manage local brand('s/s') NR, GP, DME to deliver the Operating Unit brand growth and financial targets. Develop programs and secure required budget in order to execute brand plan. Where applicable, ensure appropriate implementation of global/regional direction into local execution. Education Requirements: Bachelors degree required; MBA preferred.Related Work Experience: 12:14 years of brand management / marketing experience. Innovation experience a plus (demonstrated ability to lead a concept from idea to shelf)Functional Skills:Ability to manage OU brand : inclusive of key strategies and innovative plans and initiatives : while motivating/leading, coordinating and working with key internal and external cross:functional partners to deliver on long: (3+ years), mid: and short:term objectives and business plan metricsCommunicate with both internal and external parties Responsible for sharing information, influencing others and negotiating with others Our Purpose and Growth Culture:We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors : curious, empowered, inclusive and agile : and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca:Cola.We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.

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