About the RoleWe are looking for a Senior Marketing-Focused Web Designer to join our team and craft high-impact digital experiences.In this role, you will lead the design of fully responsive, conversion-driven web experiences from concept to delivery, with a strong emphasis on marketing landing pages, paid ad creatives, and brand execution.You will collaborate closely with cross-functional teams to ensure every design decision supports business objectives, enhances user experience, and strengthens brand consistency across all digital touchpoints.Seniority Level: SeniorKey ResponsibilitiesMarketing & Visual Design- Maintain strong brand consistency across all marketing and digital channels.- Develop creative assets for marketing campaigns, including banners, promotional visuals, and launch materials.- Translate marketing strategies into compelling visual narratives that drive engagement and conversions.UX, Research & Strategy- Conduct user research to understand behaviors, needs, and motivations that inform design decisions.- Analyze competitors and market trends to create innovative, performance-driven design solutions.Information Architecture & User Flows- Define clear information architecture and user journeys to optimize usability and conversion paths.- Structure content for clarity, engagement, and seamless navigation.UI Design & Prototyping- Design intuitive, visually polished interfaces aligned with brand guidelines.- Create low- and high-fidelity wireframes and interactive prototypes using Figma.- Iterate on designs based on data, feedback, and usability insights.Usability,



Accessibility & Inclusivity- Plan and conduct usability testing to validate design effectiveness.- Ensure designs meet accessibility standards and support inclusive user experiences.- Stay current with accessibility best practices and integrate them into all projects.Design Systems & Documentation- Build and maintain scalable design systems to ensure consistency across platforms and devices.- Produce detailed design documentation, style guides, and UI specifications to support smooth development implementation.- Deliver comprehensive design handoffs to engineering teams.Collaboration & Ownership- Collaborate closely with developers, product managers, marketers, and stakeholders.- Lead design discussions and client interactions with confidence and clarity.- Manage multiple projects simultaneously while meeting deadlines and quality standards.- Take ownership of design decisions and proactively solve problems.Industry Awareness- Stay up-to-date with design, marketing, and web trends to continuously elevate output quality and innovation.Requirements:- 5+ years of professional design experience, preferably in B2B environments (agency, tech, startup, or freelance).- Strong expertise in marketing-driven web design and conversion-focused UX.- Advanced graphic design skills with a solid understanding of typography, color theory, and layout.- High proficiency in Figma, Adobe Illustrator, and Adobe Creative Suite (Photoshop is a plus).- Strong web design fundamentals, with deep knowledge of UX/UI principles and responsive design.- Experience creating scalable design systems (components, grids, typography, spacing).- Proven ability to manage projects independently and take full ownership of deliverables.- Excellent communication and presentation skills for both internal teams and clients.- Strong portfolio showcasing marketing websites, landing pages, and digital campaigns.- Self-motivated, detail-oriented, and comfortable working autonomously or within a team.

📌 Senior Web Designer (Marketing-focused) - Latam (Buenos Aires)
🏢 Ignite Visibility
📍 Buenos Aires