Head of Growth Marketing

Job Location: Argentina (Remote)

Department: Career Services

Type: Contractual, Full-Time

Working hours: 8:30 am – 5:30 pm CST

Vision: Transforming how the world discovers, develops, and unleashes cyber talent.

Mission: We’re not just filling skills gaps—we’re redefining how companies hire, grow, and retain the people who power their security future.

At QuickStart, we are committed to upholding the following core values:

P*assion |Respect | Accountability | Innovation | Speed | Execution [ PRAISE* ]

Overview:

The Performance Marketing Manager will serve as QuickStart Learning’s Head of Growth, responsible for developing and executing a data-driven growth strategy to increase qualified leads, enrollments, and revenue. This is a hands-on leadership role with ownership of paid acquisition, marketing funnel performance, conversion optimization, and marketing ROI.

Responsibilities, include but are not limited to:

Growth Strategy & Revenue: Set integrated acquisition and lifecycle plans against enrollment and revenue targets; forecast demand, consultation bookings, CAC, and growth contribution, including new-market tests.

Performance Marketing: Own Google, Meta, LinkedIn, YouTube, and other paid channels; manage budgets, campaign execution, creative testing, attribution, and optimization toward qualified meetings and enrollments.

Funnel & Conversion Optimization: Improve lead quality, scoring, landing pages, consultation booking rates, and nurture journeys; run structured experiments from first touch to enrollment with Admissions and Product.





Analytics & Unit Economics: Build dashboards for channel-to-enrollment performance, CAC, CPQL, cost per booked consultation, expected collected LTV:CAC, and revenue; use CRM and offline conversions to guide spend.

CRM, Organic & Community Growth: Own email automation, segmentation, lead nurturing, reactivation, organic social, community engagement, webinars, and SEO/content growth in partnership with relevant teams.

Leadership & Collaboration: Collaborate with admissions, product marketing and engineering teams; establish testing, reporting, and planning rhythms and clear handoffs with Admissions, Sales, Product, Finance, and executive leadership.

Minimum Qualifications:

Education and Experience

- Bachelor's degree in Marketing, Business, or a related field, or equivalent experience.

· 6–10+ years in performance or growth marketing, preferably in EdTech, SaaS, or high-consideration lead-generation businesses.

· 2–3+ years leading teams and budgets with measurable acquisition, conversion, and revenue outcomes.

· Demonstrated hands-on paid media expertise and improvements in CAC, qualified consultations, enrollments, and acquisition efficiency.





· Strong experience with CRM/lifecycle automation, attribution, offline conversion tracking, A/B testing, and full-funnel analytics.

· Proven collaboration with Sales or Admissions on lead scoring, meeting bookings, funnel handoffs, and conversion improvement.

· Ability to work independently in a remote, international environment for US-based audiences.

· Working knowledge of HubSpot or Salesforce, GA4, Google Tag Manager, dashboards, and marketing automation platforms.

· Ability to use AI and experimentation to improve growth productivity, insight, and execution.

Competency Identifiers

- Growth Strategy, Forecasting & Revenue Contribution

2. Paid Acquisition & Budget Optimization

3. CRM, Lifecycle, Organic & Community Growth

4. Lead Quality, Funnel & Conversion Optimization

5. Cross-functional Leadership & Execution

6. Analytics, Unit Economics & Experimentation

Key Performance Indicators

· Qualified leads and marketing-generated pipeline.

· Marketing-attributed enrollments, booked revenue, and forecast accuracy.

· Customer Acquisition Cost (CAC) and Cost per Qualified Lead (CPQL).

· Return on Ad Spend (ROAS) and marketing ROI.

· Lead-to-application and application-to-enrollment conversion rates.

· Website and landing page conversion rates.

· Website and landing-page conversion rates; experiment velocity and impact.

· Organic, social, and community-generated qualified pipeline.

Job Type: Full-time

Pay: $5,409,827.00 - $6,182,660.00 per month

Work Location: Remote

📌 Head of Growth Marketing (Argentina)
🏢 QuickStart Learning
📍 Argentina