Programmatic Media Analyst (La Pampa)

Programmatic Media Analyst (La Pampa)

10 nov
|
Publicis Global Delivery (Pgd)
|
La Pampa

10 nov

Publicis Global Delivery (Pgd)

La Pampa

The Programmatic Media Analyst is responsible for supporting the setup, execution, monitoring, optimization, and reporting of digital programmatic campaigns.We are looking for programmatic professionals with 6 months to 3+ years of relevant experience and hands-on exposure to DSP platforms, campaign setup, monitoring, optimization, and reporting.Key ResponsibilitiesBuild, launch, and monitor programmatic campaigns.Manage campaign setup, targeting, budgets, bidding, and pacing.Perform QA before and after campaign launches.Monitor performance and optimize campaigns based on KPIs.Troubleshoot campaign delivery and performance issues.Develop reports and provide actionable insights.Collaborate with internal teams and stakeholders.Required Qualifications6 months to 3+ years of relevant experience in programmatic advertising.Hands-on experience with at least one DSP, such as DV360, The Trade Desk, Amazon DSP, Yahoo DSP,



or Xandr.Knowledge of campaign setup, targeting, pacing, optimization, QA, and reporting.Understanding of key metrics such as CPM, CTR, CPA, ROAS, Reach, Frequency, Viewability, and Conversions.Familiarity with CM360, Floodlight/pixels, conversion tracking, and verification tools is highly valued.English proficiency of B2 or higher.Preferred QualificationsExperience across multiple DSPs.Experience with tools such as Campaign Manager 360, DoubleVerify, IAS, MOAT, or CHEQ.Understanding of audiences, brand safety, IVT, PMP/Programmatic Guaranteed, DCO, and campaign troubleshooting.Strong analytical thinking, attention to detail, communication, and problem-solving skills.
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📌 Programmatic Media Analyst (La Pampa)
🏢 Publicis Global Delivery (Pgd)
📍 La Pampa

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