Welcome to DrBalcony – a trusted name in Inspection innovation.
Since our establishment in ****, we've been committed to bridging the gap between property owners and skilled Inspectors.
With a focus on precision, technology, and trust, DrBalcony is where projects take flight, making California balconies safer with the expertise of over **** inspections .1.
Paid Media — Advanced Multi-Platform BuyerMeta Ads: Advanced Ads Manager mastery — CBO/ABO structuring, Advantage+ campaigns, custom/lookalike audience layering, CAPI + pixel implementation and deduplication, creative testing frameworks (dynamic creative, A/B/n testing), frequency and fatigue management, retargeting funnels by funnel stageGoogle Ads: Advanced Search, PMax, Display, and Demand Gen — Smart Bidding strategy selection (tCPA/tROAS) and manual override when needed, negative keyword architecture, Quality Score diagnostics, asset group optimization for PMax, conversion tracking via GTM + GA4 with server-side tagging knowledgeBing Ads: Import/optimize from Google, understand audience and demographic differences, import discrepancies, and Microsoft-specific bid adjustmentsLinkedIn Ads: Advanced B2B targeting (job title/seniority/company matched audiences), Lead Gen Forms, Sponsored InMail, Matched Audiences via CRM upload, cost-efficient bidding for high-CPC environmentMust be able to read a live account and immediately diagnose what's broken — not just execute a checklist2.
SEO — Technical + Content, Not Just Keyword ListsTechnical SEO audits (crawlability, indexation, Core Web Vitals,



schema markup)On-page optimization at scale across service + location pages (critical for a multi-city service business)Local SEO / GMB optimization for multiple service areasBacklink strategy and outreach (not just directory submissions)Keyword clustering and content-gap analysis translated into a content calendarComfortable reading Search Console and Ahrefs/Semrush data and turning it into prioritized action items3.
Ad Creative — Strategist, Not Just ExecutorWrites high-converting direct-response copy (not generic brand copy) — must understand angles, hooks, and offer positioning for a compliance/legal-urgency driven serviceBuilds/directs static and short-form video creative (Canva, CapCut, or equivalent) using proven pattern-interrupt and retention techniquesRuns structured creative testing (hook variants, format variants) and knows how to read results to kill/scale creative, not just "post and see"4.
Sales Funnels — GoHighLevel ExpertBuilds complete funnels end-to-end in GHL: landing pages, forms, pipelines, automations, email/SMS sequences, calendar booking integrationSets up and troubleshoots workflow automations (trigger links, tags, conditional logic)



without support docsUnderstands funnel conversion optimization — not just building pages, but improving conversion rate over time with data5.
WordPress — Independent BuilderBuilds and edits landing pages independently in Elementor/Divi/similar — no developer needed for standard pagesImplements tracking (GTM, pixels, conversion events) correctly on every pageUnderstands page speed and mobile optimization fundamentals6.
AI-Driven Production — Advanced Prompt EngineeringWrites structured, iterative prompts (not one-liners) for content generation, ad copy variants, and image/video generation toolsBuilds repeatable AI workflows/templates the business can reuse — not one-off outputsUses AI to accelerate creative testing volume without sacrificing quality control7.
Growth & Traffic HackingIdentifies and tests new channels/tactics beyond the obvious (not limited to the platforms above)Thinks in terms of full-funnel metrics (CPL → CPA → close rate → LTV), not just top-of-funnel vanity metrics.Non-NegotiablesMinimum 5+ years hands-on, proven experience — this is a senior/expert hire, not a training roleMust show real account screenshots or verifiable case studies with vigente spend levels and results for at least Meta + GoogleExcellent written and spoken English, fully professional — this person may interface with clients/vendorsFull overlap with US Pacific Time business hoursMust pass a live working test (not just an interview)
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📌 Senior Digital Marketing (Tandil)
🏢 DrBalcony
📍 Tandil