Paid Search Strategist, DTC eCommerce (Remote)

Everyone can run a search campaign. Almost nobody can tell you whether it worked. That is the whole job.

Google will happily show you a 6x ROAS built almost entirely out of people who already knew your client's name. It will auto apply assets you did not ask for. It will report a number that makes a client feel great and tells you nothing about whether you grew the business.

So we do not hire people to manage Google Ads. We hire marketers who can tell the difference between demand they created and demand they harvested, and who can prove it to a client's face.

At Sweat Pants Agency we work with around 50 DTC and eCommerce brands, 20 to 25 of them on paid media. We spend $6 to $9M a month on Meta and $1 to $2M a month on Google. We are the only agency behind two INC #1 fastest growing brands, both from zero.

You would own a set of our Google accounts end to end. Here is what "end to end" actually means.

- You are the account manager. We do not have any. You talk to the client directly. You write the updates, you run the calls, and you defend the call you made.
- You own the whole funnel, not the campaign. Feed and Merchant Center, search and Shopping and PMax, Demand Gen and YouTube, the landing page, and the conversion tracking underneath all of it. If the feed is why Shopping is starving, that is yours. If the page is why the clicks do not convert, that is yours too.
- You are expected to have an opinion about attribution and to defend it. We optimize to NC-CPA and NC-ROAS, not blended and not last click.
- You can live anywhere. We are remote and we hire worldwide. The one hard requirement is that you can take client calls during US Eastern business hours, because you are the client's point of contact.
- If you want a lane, a ticket queue, and a scope document, this is a bad fit and we will both know it fast.
- If you want to own the whole picture and be judged on whether the number moved, keep reading.

Requirements

What the job looks like:





- Own a set of DTC accounts as the strategist, the buyer, and the client's direct point of contact. Budgets run from $5k/mo to well into six figures a month.
- Own the client relationship. There is no account manager between you and them. You present the results, the plan, and the reasoning, and you are the one who answers when something is not working.
- Audit before you touch anything. Every account we take over gets a real review first: campaign and ad group structure, keywords versus search terms, negatives, bidding strategy per campaign type, impression share, feed health, landing pages, audiences, and conversion tracking. Then a Loom walking the client through what you found. That Loom is how we sell and it is how we keep people.
- Run brand and non brand as different businesses. Brand is mostly assisted conversion and it usually belongs on target impression share, not target CPA.
- Know what PMax is actually doing.
- Keep Google's automation on a leash.
- Own the feed.
- Own the tracking.
- Diagnose the bottleneck, then go fix it.
- Build the things the account needs.

You are a fit if

- You have done this with real money. Hands on Google Ads at meaningful spend on DTC and eCommerce, with results you can walk us through: CPA, ROAS, revenue, and what you actually changed to get them. Shopping and PMax specifically.
- You are fluent in the whole stack, not one campaign type. Search, Shopping, PMax, Demand Gen, YouTube, Merchant Center, GA4, GTM. Bing is a nice to have.
- You are AI native, and you build. This is a requirement. You should already be using Claude or equivalent as a working tool rather than a novelty, and you should be able to build and ship a landing page with it.
- You can communicate your ideas in English at a native or near native level.
- You are skeptical of your own numbers. You would rather run the holdout than protect the dashboard.
- You can work US Eastern business hours for client calls.
- Bonus: you have built or operated your own Shopify store, or you have run Meta at spend too.

📌 Own The Funnel: Senior Paid Search Strategist (Buenos Aires)
🏢 Sweat Pants Agency
📍 Buenos Aires