Senior product marketing role at a crypto exchange, focused on building and running go-to-market strategies for CeFi and Web3 products across Argentina, Brazil and Mexico. Requires 7+ years in product marketing (ideally fintech or crypto), strong digital and regional growth marketing skills, experience scaling crypto-native communities with KOLs and influencers, and trilingual English/Spanish/Portuguese. Involves market and competitor analysis, tracking adoption KPIs, and partnering with local GMs and integral product teams.
product marketing go-to-market growth marketing community building influencer marketing crypto/web3 market research content marketing