Measurement Lead Creative Works SPLA
Mexico City, CDMX, Mexico; Buenos Aires, Argentina
Minimum qualifications:
Bachelor's degree or equivalent practical experience.
5 years of experience in digital media, sales, marketing, or product roles.
Preferred qualifications:
Experience with SQL and a programming language for data analysis (e.g., Python or R) and Data visualization skills (including usage of Looker and Tableau).
Project management experience, leading and influencing complex and operational initiatives.
Existing knowledge of the branding/creative ecosystem and agency culture preferred.
Distinctive problem-solving skills, combined with impeccable business judgment and ability to communicate in a clear manner.
Proven track record of cross-functional stakeholder management and communicating technical analyses to non-technical or executive audiences.
Responsibilities:
Partner closely with Sales teams and cross‐functional teams to translate complex business needs into data‐driven narratives, directly influencing media budgets and driving incremental advertising business.
Distill complex statistical findings and models, AI outputs into clear, compelling narratives and workshops (e.g., SVASs) for client executives (CMOs, media directors), and agency partners.
Serve as the Expert for creative measurement, scaling agile learning agendas (e.g., Video Experiments, Brand Lift, Search Lift) to validate and elevate creative impact on platforms like YouTube.




Serve as the regional subject matter expert and chief advocate for creative effectiveness, designing and scaling educational curricula, bespoke workshops, and actionable best‐practice frameworks for internal cross‐functional teams.
Google is proud to be an equal opportunity and affirmative action employer.
We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents‐to‐be, criminal histories consistent with legal requirements, or any other basis protected by law.
See also Google's EEO Policy,( ,Know your rights: workplace discrimination is illegal ( ,Belonging at Google ( , andHow we hire ( .
Google is proud to be an equal opportunity workplace and is an affirmative action employer.
We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.
We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
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