Agency :
Havas Group
Job Description :
The Media Development Manager is responsible for developing and deploying best practices for media experiences.
S/He implements a standard way of developing a media plan and standard format for media plans within the Havas Media Group.
The role sits between Strategy and Activation and is the point where Strategy is translated into Media Experiences for clients.
Mission & Responsibilities
Media Experience best practices
Embody the Mx excellenceChampion Havas unique approach to 'media planning +' in the form of Mx –emphasizing media experience versus media planning which includes connection, context and contentWork closely with data and strategy communities as well as client leadership and specialists' teamsBuild relationships with creative / content stakeholders and key media owners to ensure optimized and innovative Mx recommendationsContribute to the client satisfactionEnsure optimal Mx deliveryEnsure audience planning and data integration from Mx brief to Mx measurement
Media Experience ownership
Create optimal Mx, defined as Connection x Context x Content
Work with Audience Architect to develop the growth target persona all the way through the media experience – for inclusion in planning tools, into buying audiences and into addressable segmentationAllocate budget across channels based on audience and objective in conjunction with econometrics and attribution specialistsRecommend optimum content and context based on client,



brief and strategyDeliver overall experience and articulation of how channels work togetherInput measurement framework, including KPIs and methodology in conjunction with specialists and Mx measurement teams
Create and present Mx Story to clients
Create the Mx guidelines in liaise with relevant internal specialist teamsEnsure quality control on plan recommendation against Mx deliveryProvide insightful post campaign optimization
Previous Experience & Industry Background
8+ years professional experience in strategic planningMedia, Brand
Qualifications & Languages:
Bachelor's or Master's degree in Business, Marketing or AdvertisingLanguages: English (Advanced)
Soft skills & Competencies
Understanding the businessTaking initiativeFocusing on performanceBuilding collaborative relationshipsMedia and media planningMx Champion (Connection, Context, Content)OmnichannelStrong negotiation skillsElite ProgrammaticData processing and managementMarketing Strategy
Technical skills
Advertising technologiesOperational performance management tools (e.g. Pilot, Magnitude)Audience planning tools (e.g. Polaris)Office software
Contract Type :
Permanent
Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination.
We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual's ability to perform their job.

📌 Account Manager Regional (Buenos Aires)
🏢 Havas
📍 Buenos Aires