Measurement Lead Creative Works SPLA
Share Measurement Lead Creative Works SPLA
_corporate_fare_ Google _place_ Mexico City, CDMX, Mexico; Buenos Aires, Argentina
Mid
Experience driving progress, solving problems, and mentoring more junior team members; deeper expertise and applied knowledge within relevant area.
Share Measurement Lead Creative Works SPLA
_info_outline_
XPlease submit your resume in English - we can only consider applications submitted in this language.
Only applications of candidates with Mexican citizenship will be evaluated for this role in compliance with the provisions of Article 7 of the Federal Labor Law.
Note: By applying to this position you will have an opportunity to share your preferred working location from the following:
Mexico City, CDMX, Mexico; Buenos Aires, Argentina
.
Minimum qualifications:
+ Bachelor's degree or equivalent practical experience.
+ 5 years of experience in digital media, sales, marketing, or product roles.
Preferred qualifications:
+ Experience with SQL and a programming language for data analysis (e.g., Python or R) and Data visualization skills (including usage of Looker and Tableau).
+ Project management experience, leading and influencing complex and operational initiatives.
+ Existing knowledge of the branding/creative ecosystem and agency culture preferred.
+ Distinctive problem-solving skills, combined with impeccable business judgment and ability to communicate in a clear manner.
+ Proven track record of cross-functional stakeholder management and communicating technical analyses to non-technical or executive audiences.
About the job
We are looking for a data-driven Measurement and AI Leader to join Creative Works.
In this role, you will convert qualitative and abstract creative concepts into data-centric growth opportunities, unlocking business value.
You will lead the intersection of creative strategy and measurement as a trusted partner.The Business Operations and Strategy team at Google plays a critical role in defining and driving strategic, operational and organizational improvements across the company.
Also known as "BizOps", the group operates like an internal consulting group working on a range of critical projects and issues.
BizOps creates strategies for promoting growth of our products like YouTube, Chrome and Mobile.
They handle issues around partner development, strategy work in emerging markets such as Africa and India, as well as pricing strategies across our B2B and consumer products.
The BizOps team is at the forefront of Google's fast-moving strategic priorities, addressing operational challenges and enabling innovation.
Responsibilities
+ Partner closely with Sales teams and cross-functional teams to translate complex business needs into data-driven narratives, directly influencing media budgets and driving incremental advertising business.
+ Distill complex statistical findings and models, AI outputs into clear, compelling narratives and workshops (e.g., SVASs) for client executives (CMOs, media directors), and agency partners.
+ Serve as the Expert for creative measurement, scaling agile learning agendas (e.g., Video Experiments, Brand Lift, Search Lift) to validate and elevate creative impact on platforms like YouTube.
+ Serve as the regional subject matter expert and chief advocate for creative effectiveness, designing and scaling educational curricula, bespoke workshops, and actionable best-practice frameworks for internal cross-functional teams.
Information collected and processed as part of your Google Careers profile, and any job applications you choose to submit is subject to Google'sApplicant and Candidate Privacy Policy (./privacy-policy).
Google is proud to be an equal opportunity and affirmative action employer.
We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be,



criminal histories consistent with legal requirements, or any other basis protected by law.
See alsoGoogle's EEO Policy ( ,Know your rights: workplace discrimination is illegal ( ,Belonging at Google ( , andHow we hire ( .
If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form ( .
Google is a integral company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.
Equity is granted exclusively and discretionarily by Alphabet Inc. on the basis of an agreement concluded between you and Alphabet Inc.
Alphabet Inc. is your sole contractual partner with respect to equity grants.
GSU grants are not guaranteed, are discretionary, are subject to approval by the Alphabet Inc. board of directors or its delegate, the terms of the relevant Alphabet Inc. stock plan, and your grant agreement.
They have no impact on statutory payments.
Current or past grants do not confer an acquired right.
Google is proud to be an equal opportunity workplace and is an affirmative action employer.
We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.
We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
See also and If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form:
Storytelling is, and will always be, the heart of what we do at Skydance.
Our vision is to build a thriving entertainment ecosystem where stories and worlds are imagined, brought to life and experienced.
We create for every age and audience, anchored by the strength of our content and experiences and the depth of our connection with fans.
We are creator-first, audience-focused, tech-forward, globally scaled.
Here, you'll work with talented teams that move fast, think boldly and collaborate with purpose to deliver results.
We aim high, champion the best ideas and win together, earning the trust of our employees, creators, partners and audiences every day.
If you're energized by the opportunity to help build the next-generation global media and entertainment company powered by creativity and technology, we'd be thrilled to welcome you aboard.
LET'S GO!
_*This is a temporary role*_
Your New Role
The Manager, Digital Product LATAM leads the performance, growth and monetization of TNT Sports' digital products in Spanish-speaking Latin America, managing digital platforms such as YouTube, Instagram, TikTok, Facebook and X. The initial focus markets are Argentina, Mexico and Chile, with potential expansion to other countries such as Colombia.
Key responsibilities include leveraging data and analytics to drive audience engagement, boost revenue and strengthen platform partnerships across markets.
The role works closely with local content teams in each country, offering strategic insights and actionable data from each platform to guide business decisions, and builds a consistent regional view of digital performance.
Through regional live broadcasts such as CONMEBOL competitions, the role also reaches audiences across all of South America.
Your Role Accountabilities
Performance, Data & Experimentation
+ Define KPIs and targets per country, platform and product/program (engagement, watch time, revenue.), using a common framework that allows comparison across markets.
+ Build and maintain reliable, automated dashboards with daily performance visibility for local newsrooms and regional leadership; ensure data consistency across tools and countries.
+ Lead a structured testing agenda with clear hypotheses,



goals and learnings, scaling what works from one market to the others.
+ Run regular performance reviews with the content teams in each country, turning data into concrete actions; promote the use of AI to gain efficiency.
Platform & Rights Holder Partnerships
+ Be the main point of contact with platforms such as Google/YouTube, Meta and TikTok for Spanish-speaking Latin America, working with their local and regional teams: manage existing deals and joint projects, access beta features, and escalate bugs and technical issues affecting operations.
Track and share new platform features and best practices with the teams in each country.
+ Act as the digital point of contact with rights holders and competitions (e.g. CONMEBOL and local leagues) on topics such as content protection, anti-piracy, geo-restrictions, digital rights usage and platform guidelines.
Digital Monetization & Live Products
+ Partner with ad sales and content teams to grow digital revenue.
+ Lead the product side of live broadcasts on digital platforms - including regional CONMEBOL lives with audiences across South America - from setup, geo-targeting and real-time monitoring to post-event analysis.
Market & Audience Insights
+ Follow digital, platform and audience trends in sports and entertainment across Latin America, identifying local differences in consumption and translating them into insights and new opportunities for TNT Sports' products and content.
+ Ensure the quality and consistency of TNT Sports' digital presence in each country (profiles, featured content, publishing timing), partnering with local content teams to act quickly on opportunities.
+ Map audience opportunities in countries without a local TNT Sports structure reached through regional competitions, and support the evaluation of expansion to new markets.
Commercial, Acquisitions & Strategic Presentations
+ Provide local ad sales teams with data on high-performing content and digital packages for advertisers and sponsors, including regional/multi-country packages; support commercial workshops and sales presentations.
+ Support the acquisitions team with business cases and BPs for digital rights in the region.
+ Build institutional presentations and measure cross-promotion results.
Qualifications & Experience
+ At least 7 years of experience in digital/social media
+ Advanced English and Spanish
+ Strong analytical skills: comfortable working with Excel, data visualization and social analytics tools (Sprout Social, Rival IQ or similar)
+ Solid knowledge of football and the sports media market in Spanish-speaking Latin America
+ Strong storytelling and presentation skills (PowerPoint)
Desirable
+ Degree in marketing, communication, business, data or related field (or equivalent experience)
+ Portuguese (intermediate)
+ Practical use of AI tools
+ Experience with sports rights and live streaming
+ Experience working in regional or multi-country roles.
About Skydance
Skydance is a next-generation global media and entertainment company, comprised of three business segments: Studios, Direct-to-Consumer, and TV Media.
Skydance's portfolio unites legendary brands, including Paramount, Warner Bros., HBO and HBO Max, Paramount+, Pluto TV, CBS, CNN, CBS Sports, TNT Sports, Nickelodeon, Cartoon Network, MTV, Food Network, BET, HGTV, and Comedy Central.
Some Important Details
We embrace the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences.
Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit.
In line with the laws of the country or region in which the role is based, this includes consideration without regard to race, color, ethnicity, national origin, citizenship status, religion or belief, sex, gender, gender identity or expression, sexual orientation, age, marital status, pregnancy, parenthood, physical or mental disability, genetic information, military or protected veteran status, union status or any other category protected by applicable law.
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📌 Remote Growth Marketer & Creative Traffic Lead (Quilmes)
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