NUP Media is a marketing agency that runs social media, paid media, community management and email marketing for clients in hospitality, the public sector and professional services.
We're looking for an email and SMS specialist to own this area for us, from strategy to results.
The Role
We need someone who can run email and SMS campaigns from start to finish.
You'll plan the strategy, map the flows, write the copy, build the campaigns, set up tracking and report on results.
You should be able to open a client's Mailchimp, Klaviyo or GoHighLevel account and leave it organized, segmented and working the way it should.
What You'll Do
Develop email and SMS marketing strategies for client accounts
Map campaigns and automation flows, including audiences, segments, triggers and branching logic (for example, moving a contact to a new audience or sequence based on how they engage)
Write email and SMS copy that drives action: subject lines, body copy and clear CTAs
Build and launch campaigns and automations in Mailchimp, Klaviyo, GoHighLevel or similar platforms
Audit and clean up existing accounts: lists, tags, segments and automations
Set up proper tracking (UTMs, conversion tracking) for every campaign
Report on performance with clear insights and recommendations for what to do next
Requirements
Proven experience in email marketing strategy and execution
Strong copywriting skills for both email and SMS
Hands‐on experience with at least one of: Mailchimp, Klaviyo or GoHighLevel
Experience building automations, segmentation and multi‐step flows
Experience running SMS campaigns
A solid grasp of tracking, analytics and performance reporting
Examples or a portfolio of campaigns and flows you've built
Nice to Have
Experience connecting paid media to email, such as lead generation campaigns where a form submission triggers an email sequence
Basic HTML/CSS for email templates
Agency experience managing multiple client accounts
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