Senior Media (Argentina)

Senior Media (Argentina)

06 nov
|
PU Prime
|
Argentina

06 nov

PU Prime

Argentina

We are looking for an experienced Senior Media & PR Specialist – LATAM to strengthen our media presence, public relations, local communications and online reputation across Spanish-speaking Latin America. This is a senior individual contributor role with regional ownership, ideal for someone who is highly hands-on, well-connected, an excellent communicator and confident representing a integral brand externally. You will be responsible for building and maintaining relationships with journalists and media outlets, identifying PR opportunities, developing high-quality Spanish-language PR content, managing our Spanish-language online reputation, and representing the company at selected local events and industry activities. As a key local marketing representative, you will also support the localisation of global English marketing communications into Spanish and contribute to a wide range of regional marketing initiatives, campaigns, partnerships, events and brand activities when required. This role requires someone who can move comfortably between relationship building, content creation, localisation and hands-on marketing execution — from meeting journalists and attending industry events to writing press releases, adapting integral campaigns for Spanish-speaking audiences and supporting local marketing initiatives. Experience within Forex / CFD trading, fintech or financial services is a strong advantage, but not mandatory. What You’ll Do Media Relations & PR
- Build and maintain strong relationships with relevant financial, business, technology and mainstream media across Spanish-speaking LATAM.
- Develop a strong network of journalists, editors, publishers, media partners and other relevant industry contacts.
- Proactively identify media and PR opportunities that increase brand awareness, credibility and visibility.




- Pitch company stories, market insights, product developments, partnerships, sponsorships and corporate initiatives to relevant media.
- Coordinate interviews, media briefings, executive commentary and other PR opportunities.
- Maintain and continuously expand a regional media database and relationship network.
- Work with external PR agencies and media partners where appropriate while maintaining direct ownership of key media relationships. PR Content & Storytelling
- Write and edit high-quality press releases, media articles, contributed articles, executive commentary, interview materials, talking points and other PR content in Spanish.
- Transform company developments and global campaigns into compelling stories relevant to LATAM audiences.
- Identify strong local angles and narratives that can generate organic media interest.
- Work with internal subject-matter experts to translate complex financial, product or business information into clear and engaging communications.
- Ensure external communications are accurate, professional and aligned with brand positioning.
- Support the translation and localisation of English marketing content into Spanish across regional marketing touchpoints.
- Adapt global marketing copy into natural, locally relevant and culturally appropriate Spanish, rather than relying on direct word-for-word translation.
- Support localisation across campaigns, websites,



landing pages, App content, social media, advertising materials, EDMs, event materials, promotions and other customer-facing communications.
- Maintain consistency in Spanish terminology, tone of voice and brand messaging across different channels.
- Review Spanish-language marketing materials produced by internal teams, agencies or external partners to ensure language quality and local relevance.
- Work closely with global Content, Social, Product, Design and Marketing teams to ensure global messages are effectively adapted for Spanish-speaking LATAM audiences.
- Provide local language and cultural insights when developing new campaigns and marketing concepts.
- Take ownership of the company's Spanish-language online reputation across LATAM.
- Monitor brand mentions, reviews, media coverage, search results and relevant online conversations.
- Track brand sentiment and identify recurring reputation issues or emerging risks.
- Develop appropriate communication approaches for negative reviews, misinformation and reputation-related concerns.
- Work closely with Social Media, Customer Support, Compliance and other teams to ensure reputation issues are handled consistently and effectively.
- Identify opportunities to strengthen positive brand visibility, credibility and trust across Spanish-language digital channels.
- Provide regular insights and recommendations based on online reputation trends. Events & External Representation
- Represent the company at selected industry events, media events, networking opportunities, sponsorship activities and corporate functions.
- Build relationships with journalists, partners and industry stakeholders through face-to-face engagement.
- Supp

📌 Senior Media (Argentina)
🏢 PU Prime
📍 Argentina

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