Senior E-Commerce & CPG Growth Strategist

Employment Type: Full-Time (40 hours/week)

Work Arrangement: Remote

Schedule: U.S. Business Hours – 4–5 hours of daily overlap with Arizona Mountain Standard Time (MST, UTC−7).

About US

Talent General is a global recruitment partner connecting exceptional remote professionals with fast-growing international companies. We specialize in connecting top talent with opportunities across marketing, growth, e-commerce, and technology.

About the Client Company

Our client is a fast-growing, female-founded consumer wellness brand specializing in innovative wearable vitamin patches designed to make everyday wellness simpler and more accessible.

The company operates across multiple sales channels, including direct-to-consumer e-commerce, Amazon, retail, and strategic partnerships, with an expanding product portfolio and ambitious growth plans.

About the Role

We are looking for a commercially minded, data-driven Head of Growth & Revenue to lead the company's overall revenue growth strategy.

This is a senior leadership position for someone who understands how to scale CPG and DTC consumer brands, identify high-impact revenue opportunities, and translate business data into measurable growth strategies.

You will work directly with the Founder & CEO, taking ownership of revenue performance across multiple channels, including Shopify, Amazon, wholesale, retail, affiliates, and new product launches.

This is not a hands-on social media or paid advertising execution role. Instead, you will be responsible for setting strategic priorities, leading growth initiatives, coordinating specialists, and ensuring that marketing and commercial efforts translate into profitable revenue.





Key Responsibilities

- Develop and lead the company's overall revenue growth strategy across DTC, Amazon, wholesale, retail, affiliates, and new product launches.
- Drive customer acquisition strategies across Meta Ads, Google Ads, TikTok, creator partnerships, affiliates, and organic channels.
- Develop customer retention strategies to increase repeat purchases, subscription adoption, customer loyalty, and lifetime value (LTV).
- Analyze and optimize the Shopify customer journey, including conversion rates, landing pages, product pages, checkout performance, upsells, bundles, and average order value (AOV).
- Identify product positioning, merchandising, promotional, and pricing opportunities based on sales data and customer behavior.
- Lead commercial planning and revenue forecasting for new product launches and new SKUs.
- Coordinate and manage growth specialists, agencies, and external partners across paid media, email/SMS, creative, and affiliate marketing.
- Build and maintain revenue dashboards and performance reporting systems to track KPIs such as CAC, ROAS, MER, conversion rate, AOV, LTV, repeat purchase rate, and contribution margin.
- Identify opportunities to expand sales channels, strategic partnerships, marketplaces, and retail distribution.
- Lead weekly revenue performance reviews,



evaluate results against targets, identify growth opportunities, and prioritize experiments based on profitability and business impact.
- Work closely with the Founder & CEO to establish revenue goals, growth priorities, and long-term commercial strategies.

Requirements

- 6+ years of experience in e-commerce, growth marketing, revenue strategy, or commercial growth roles.
- Proven experience scaling physical consumer product brands, ideally within CPG, wellness, beauty, supplements, or lifestyle industries.
- Strong knowledge of Shopify and the DTC e-commerce customer journey.
- Demonstrated success driving revenue growth while maintaining a strong focus on profitability, customer acquisition costs, and retention.
- Solid working knowledge of Meta Ads, Google Ads, Klaviyo, email/SMS marketing, affiliate marketing, and conversion rate optimization.
- Strong analytical skills and the ability to translate marketing and sales performance data into actionable growth strategies.
- Experience planning and leading product launches, including revenue forecasts, channel strategies, and performance measurement.
- Experience managing or coordinating marketing teams, external specialists, agencies, or strategic partners.
- Strong financial understanding, including gross margin, contribution margin, CAC, ROAS, and customer lifetime value (LTV).
- Experience building revenue forecasts, performance dashboards, and structured growth roadmaps.
- Excellent English communication skills, with the ability to confidently present strategic recommendations and business insights to executive leadership. <

📌 Head of Growth (Argentina)
🏢 Talent Global
📍 Argentina