SENIOR PERFORMANCE MARKETING MANAGER – B2B SAAS

IMPORTANT — PLEASE READ BEFORE APPLYING

ClinicPro is looking for an exceptional Senior Performance Marketing Manager to take ownership of paid acquisition and help build a predictable growth engine for our B2B SaaS company.

This is not a role for someone who simply launches campaigns and waits for creatives or direction.

We want a hands‑on growth operator who understands:

Paid Media → Creative → Funnel → Sales → Revenue

Someone who can identify what is working, what is broken, what should be tested next, and how to scale results without constant founder direction.

ABOUT CLINICPRO

ClinicPro is an AI healthcare SaaS company helping healthcare organizations automate patient communication, scheduling, follow‑up, reactivation, and operational workflows.

We are scaling paid acquisition and need someone who can independently own performance marketing across the full funnel.

WHAT YOU’LL OWN

- Build, manage, optimize, and scale paid campaigns
- Own Meta Ads and Google Ads, with the ability to expand into YouTube, TikTok, LinkedIn, and other channels
- Develop structured testing roadmaps across audiences, offers, hooks, creatives, landing pages, and funnels
- Identify winning campaigns and confidently scale spend
- Diagnose declining performance quickly and implement solutions
- Allocate budget based on CAC, pipeline, revenue, and unit economics
- Improve landing pages, offers, messaging, and conversion rates
- Connect marketing performance directly to qualified pipeline and closed revenue
- Continuously identify new acquisition opportunities

We should not need to tell you what to test next.

You should bring the strategy, hypotheses, creative ideas, and testing roadmap to us.

CREATIVE STRATEGY

Creative is a major part of this role.

You should understand how to develop and test:

- Hooks
- Advertising angles
- UGC concepts
- Founder‑led ads
- Testimonials
- Case studies
- VSL concepts
- Static ads
- Short‑form video concepts
- Direct‑response scripts
- Offers
- Headlines




- Landing‑page messaging

You should be able to analyze performance data and determine what content needs to be created next and why.

You do not need to personally edit every asset.

However, you should be capable of creating or rapidly prototyping simple ad concepts yourself and giving our creative team highly specific briefs.

Strong skills in copywriting, scripting, creative ideation, AI‑generated visuals, static ads, or simple video production are a major advantage.

FULL‑FUNNEL OWNERSHIP

You should understand the entire customer journey:

Ad → Landing Page → Lead → Qualified Lead → Booked Call → Show → Close → Revenue

You should be comfortable analyzing:

- CPM
- CTR
- CPC
- CPL
- Cost per qualified lead
- Cost per booked appointment
- Landing‑page conversion rate
- Booked‑call rate
- Show rate
- Close rate
- CAC
- ROAS / MER
- LTV
- Payback period
- Pipeline generated
- Revenue by campaign
- Creative performance
- Funnel drop‑off

We care about qualified pipeline and revenue, not vanity metrics.

CRO, COPY & FUNNELS

You should understand how small changes can materially impact performance.

That includes:

- Headlines
- Offers
- Hooks
- CTAs
- Page structure
- Social proof
- Form friction
- Messaging
- Objection handling
- Booking flow
- Retargeting
- Follow‑up

You should be able to look at a landing page or funnel, identify the likely bottleneck, and develop a clear testing plan.

PERFORMANCE DASHBOARD & ATTRIBUTION

You should be capable of building or maintaining a clear growth dashboard connecting:

Spend → Leads → Qualified Leads → Appointments → Sales → Revenue

Leadership should be able to quickly understand:

- Spend by channel
- Lead quality
- Cost per qualified opportunity
- Booked calls
- Show rate
- Close rate
- CAC
- Pipeline
- Revenue
- ROAS / MER
- LTV / payback
- Winning campaigns and creatives
- Funnel conversion rates

This dashboard should become a source of truth for growth decisions.

AI-FIRST GROWTH

AI should be a core part of how you operate.

We want someone who actively uses AI to improve:

- Market research
- Customer research
- Competito

📌 Senior Performance Marketing Manager –B SaaS (Argentina)
🏢 ClinicPro.ai
📍 Argentina