We're looking for a creative strategist who understands direct response at a serious level and can develop and script YouTube ads and mini VSLs for competitive e-commerce markets.You'll be responsible for research, angle development, hook writing, scripting, and iterating based on performance data.
Your scripts go through our AI production team, so the output is fast and the feedback loop is short.You'll be working across multiple 8 and 9-figure brands simultaneously.
The work is demanding and the bar is high.2+ years writing direct response video ads for YouTube or FacebookA real understanding of Eugene Schwartz's awareness stages and how to apply them to cold trafficExperience scripting hooks, mini VSLs, and full ad concepts The ability to look at performance data and use it to build the next creative Proven spend behind your work - creatives you've written that have run profitably at scale Comfort using AI tools as part of your day-to-day workflow Experience in compliance-sensitive categories like supplements or weight loss is a bonus.
So is familiarity with unique mechanism development and RMBC.
Measurement Lead Creative Works SPLA Share Measurement Lead Creative Works SPLA _corporate_fare_ Google _place_ Mexico City, CDMX, Mexico; Buenos Aires, Argentina **Mid** Experience driving progress, solving problems, and mentoring more junior team members; deeper expertise and applied knowledge within relevant area.
Share Measurement Lead Creative Works SPLA _info_outline_ XPlease submit your resume in English - we can only consider applications submitted in this language.




Only applications of candidates with Mexican citizenship will be evaluated for this role in compliance with the provisions of Article 7 of the Federal Labor Law.
Note: By applying to this position you will have an opportunity to share your preferred working location from the following: **Mexico City, CDMX, Mexico; Buenos Aires, Argentina** .
**Minimum qualifications:** Bachelor's degree or equivalent practical experience.5 years of experience in digital media, sales, marketing, or product roles.
**Preferred qualifications:** Experience with SQL and a programming language for data analysis (e.g., Python or R) and Data visualization skills (including usage of Looker and Tableau).
Project management experience, leading and influencing complex and operational initiatives.
Existing knowledge of the branding/creative ecosystem and agency culture preferred.
Distinctive problem-solving skills, combined with impeccable business judgment and ability to communicate in a clear manner.
Proven track record of cross-functional stakeholder management and communicating technical analyses to non-technical or executive audiences.
About the job We are looking for a data-driven Measurement and AI Leader to join Creative Works.
In this role, you will convert qualitative and abstract creative concepts into data-centric growth opportunities, unlocking business value.
You will lead the intersection of creative strategy and measurement as a trusted partner.
The Business Operations and Strategy team at Google plays a critical role in defining and driving strategic, operational and organizational improvements across the company.
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