Tracking Specialist (GTM) | Remote for Marketing Agency for EducationOur client is a fast-growing performance marketing agency specializing in mission-driven organizations across higher education and nonprofit sectors.
Since launching in ****, the agency has built a strong reputation for combining strategic thinking, creative execution, and data-driven marketing to help universities and organizations achieve measurable growth.Your RoleThe Tracking Specialist is a key member of the agency's Data and Analytics team, owning the web analytics and pixel deployment architecture that everything downstream depends on.
You'll implement tracking via Google Tag Manager, troubleshoot setup issues across every paid ad platform the agency runs, and make sure data collection from client websites is airtight, from the first click through to CRM entry.
Reporting to the Data and Analytics Manager, you're joining at a pivotal moment — the agency is scaling its roster of education and nonprofit partners, and this role is instrumental in evolving the tracking workflow that keeps every campaign measurable and every report trustworthy.You'llOwn tag management & deployment — deploy, configure, and maintain pixels, tags, and scripts in Google Tag Manager (native templates and Custom HTML); build and maintain data layers with the Web Services team; manage GTM container structure, triggers, and variables across a multi-client environment; implement server-side tagging where it improves measurement accuracy and durabilityOwn conversion tracking & platform integration — connect website activity to paid ad platforms (Meta, Google Ads, TikTok, LinkedIn, Snapchat) using both browser pixels and Conversion APIs (CAPI); configure standard and custom events (leads, applications, inquiries) for accurate reporting and platform optimization; configure and maintain event tracking and key events in GA4 from ad click through form submission and CRM entry; partner with Paid Media and Web Services so every campaign and landing page launches with tracking implemented and verifiedOwn QA, debugging & data integrity — audit and debug broken tags, dropped events, and data discrepancies across client websites; troubleshoot mismatches between ad platforms, GA4, and CRM to root cause; run routine tag health audits across the portfolio; verify events in platform Events Managers and GA4 DebugView before any campaign goes liveOwn data privacy compliance — manage cookie consent banners and consent mode configuration across client sites; keep tracking implementations aligned with GDPR, CCAA, and other privacy regulations; monitor platform and browser changes that affect tracking durability and recommend adjustmentsSupport documentation & cross-team enablement — maintain tagging plans, naming conventions,



and QA checklists; translate business requirements from account and client teams into functional tracking solutions; document technical setups so internal teams can interpret and rely on the dataYou Bring3+ years of hands-on tracking or web analytics experience in a marketing or agency environmentIntermediate experience with GTM containers, trigger and variable creation, data layer implementation, and server-side taggingPractical experience planning, deploying, and troubleshooting conversion tracking across major ad platforms, with working knowledge of pixel and Conversion API (CAPI) configuration for Meta, Google Ads, TikTok, and LinkedInHands-on GA4 experience, including event configuration, key events, and DebugViewComfort with HTML, CSS selectors, and basic JavaScript for tag troubleshooting and custom script implementation, and skilled use of GTM Preview mode and browser developer tools (inspect element, network tab)Understanding of data privacy requirements (GDPR, CCAA) and consent management platforms, and of how tracking decisions affect Paid Media performance KPIsAn analytical, solution-driven mindset with a growth orientation, and strong communication skills that turn technical tracking concepts into clear narratives for non-technical audiences — education marketing experience (traditional or online) is especially valuedBonus PointsInterest in using AI or LLM tools to streamline tag management audits, automate data layer validation, or troubleshoot complex tracking discrepancies across ad platformsFamiliarity using AI-driven insights to assist server-side tag configuration, optimize conversion modeling in privacy-first environments, or generate technical documentation for tracking setupsAn AI-forward mindset — curiosity about emerging AI trends in marketing technology and a willingness to experiment with new tools that could improve tracking efficiency or data analysisWhat's OfferedRemote role with the flexibility that comes with a distributed, async-friendly teamCompetitive compensation based on experience and locationA pivotal, high-visibility seat on a scaling Data & Analytics team, with real ownership over the tracking infrastructure every campaign and report depends onThe chance to build the measurement backbone for an agency whose partners are education and nonprofit organizations working to build a better worldA culture built around finding a better way, playing as a team of A-players, and treating results as the engine rather than the goalDirect impact:



the tags and tracking decisions you make show up directly in whether partners can trust their own dataInterview ProcessApplication Review (resume + a few questions)Screening Call with Atomic HRHiring Team Interview (walkthrough of a pipeline or data model you've built)Technical Assessment (a real-world data engineering case study)Final Interview with company leadershipJoin a fast-growing U.S.-based measurement company working at the intersection of advertising, data, and technology.About UsPrometeo Talent is a recruitment firm with a strong presence across the Americas and Europe.
We specialize in connecting companies with outstanding tech and digital operations professionals.We're partnering with ABCS Insights, a tech-enabled insights and measurement company that works with brands and agencies to evaluate the real-world impact of advertising campaigns across multiple channels.About the RoleWe're looking for a Ad Operations Specialist (Tagging & Trafficking) to support the setup, validation, and troubleshooting of digital ad tags across active client campaigns.This is a hands-on, execution-focused role, adecuado for someone who enjoys working with ad servers, digging into technical details, and ensuring campaigns are tagged correctly so impressions and exposure data are captured accurately.You'll work closely with internal teams, agencies, and clients to ensure clean, reliable tagging and smooth campaign execution.What You Will DoSet up, QA, and distribute digital ad tags for active client campaignsValidate tag firing, macros, and delivery behavior before and during campaign launchesTroubleshoot tagging, firing, and impression tracking issues with clients, agencies, and media partnersInvestigate impression discrepancies and identify root causesDocument tagging requirements, issues, and resolutions clearlyAct as the technical point of contact for tagging-related questions during campaign executionRequirements (Must-Have)1+ year of hands-on experience in digital campaign tagging or ad operationsProven experience creating, validating, and troubleshooting digital ad tagsFamiliarity with digital ad servers, especially Google Campaign Manager (CM360)Experience working with platforms such as TradeDesk and/or InnovidSolid understanding of impression tracking and common causes of discrepanciesUpper-Intermediate to Advanced English, comfortable in client-facing communicationDetail-oriented, with strong ownership and follow-throughNice to HaveExperience supporting measurement, analytics, or advertising operations teamsExposure to display, video, or connected TV campaign setupsExperience working directly with agencies or brand clients on technical implementationsBasic understanding of how ad exposure data is used for measurement and reportingWhy Join Us?
10 days of PTOUS Holidays100% remote work (LATAM)Ownership of tagging quality across live production campaignsCollaboration with a technically strong, client-facing Ad Operations team
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