We’re looking for a creative strategist who understands direct response at a serious level and can develop and script You Tube ads and mini VSLs for competitive e-commerce markets.

You’ll be responsible for research, angle development, hook writing, scripting, and iterating based on performance data. Your scripts go through our AI production team, so the output is fast and the feedback loop is short.

You’ll be working across multiple 8 and 9-figure brands simultaneously. The work is demanding and the bar is high.

2+ years writing direct response video ads for You Tube or Facebook

A real understanding of Eugene Schwartz’s awareness stages and how to apply them to cold traffic

Experience scripting hooks, mini VSLs, and full ad concepts

The ability to look at performance data and use it to build the next creative

Proven spend behind your work - creatives you’ve written that have run profitably at scale

Comfort using AI tools as part of your day-to-day workflow

Experience in compliance-sensitive categories like supplements or weight loss is a bonus. So is familiarity with unique mechanism development and RMBC.

Measurement Lead Creative Works SPLA
Share Measurement Lead Creative Works SPLA
_corporate_fare_ Google _place_ Mexico City, CDMX, Mexico; Buenos Aires, Argentina
**Mid**

Experience driving progress, solving problems, and mentoring more junior team members; deeper expertise and applied knowledge within relevant area.

Share Measurement Lead Creative Works SPLA
_info_outline_
Only applications of candidates with Mexican citizenship will be evaluated for this role in compliance with the provisions of Article 7 of the Federal Labor Law.

Note: By applying to this position you will have an opportunity to share your preferred working location from the following: **Mexico City, CDMX, Mexico; Buenos Aires, Argentina** .

**Minimum qualifications:**
+ Bachelor's degree or equivalent practical experience.

+ 5 years of experience in digital media, sales, marketing, or product roles.

**Preferred qualifications:**

+ Experience with SQL and a programming language for data analysis (e.g., Python or R) and Data visualization skills (including usage of Looker and Tableau).
+ Project management experience, leading and influencing complex and operational initiatives.
+ Existing knowledge of the branding/creative ecosystem and agency culture preferred.
+ Distinctive problem-solving skills, combined with impeccable business judgment and ability to communicate in a clear manner.




+ Proven track record of cross-functional stakeholder management and communicating technical analyses to non-technical or executive audiences.
**About the job**

We are looking for a data-driven Measurement and AI Leader to join Creative Works. In this role, you will convert qualitative and abstract creative concepts into data-centric growth opportunities, unlocking business value. You will lead the intersection of creative strategy and measurement as a trusted partner. The Business Operations and Strategy team at Google plays a critical role in defining and driving strategic, operational and organizational improvements across the company.

Also known as "Biz Ops", the group operates like an internal consulting group working on a range of critical projects and issues. Biz Ops creates strategies for promoting growth of our products like You Tube, Chrome and Mobile. They handle issues around partner development, strategy work in emerging markets such as Africa and India, as well as pricing strategies across our B2B and consumer products.

The Biz Ops team is at the forefront of Google's fast-moving strategic priorities, addressing operational challenges and enabling innovation.

**Responsibilities**

+ Partner closely with Sales teams and cross‑functional teams to translate complex business needs into data‑driven narratives, directly influencing media budgets and driving incremental advertising business.
+ Distill complex statistical findings and models, AI outputs into clear, compelling narratives and workshops (e.g., SVASs) for client executives (CMOs, media directors), and agency partners.
+ Serve as the Expert for creative measurement, scaling agile learning agendas (e.g., Video Experiments, Brand Lift, Search Lift) to validate and elevate creative impact on platforms like You Tube.
+ Serve as the regional subject matter expert and chief advocate for creative effectiveness, designing and scaling educational curricula, bespoke workshops, and actionable best‑practice frameworks for internal cross‑functional teams.
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📌 Remote Creative Strategist, Paid Ads For Dtc Brands (Buenos Aires)
🏢 Content Creators
📍 Buenos Aires