Bareline is a fast growing streetwear apparel brand focused on baggy jeans and high quality blanks. We’re looking for someone to lead our creator retainer program and manage content planning across TikTok and Instagram.Working together:

You’ll work directly alongside me, the founder, so finding someone I enjoy working with and who enjoys working with me matters. I want someone who cares about Bareline, brings their own ideas, and takes pride in helping us grow. I’m looking to build a strong working relationship with someone who wants to stay long term and grow with the company, taking on more responsibility as we scale.We have established SOPs and an outreach process, but our team and systems need improvement. You’ll help hire stronger people, keep everyone accountable, and turn successful content ideas into finished videos.

What you’ll own:

Own and grow Bareline’s creator and affiliate program, currently working with 250+ creators on monthly retainers. Build a clear plan to improve creator quality, retention, content output, and sales.

- Set weekly and monthly growth targets for creator recruitment, onboarding, active creators, and program performance. Manage the team toward those targets and adjust when results fall short.
- Lead and improve our overseas creator team, including evaluating current staff, hiring, training, setting responsibilities, and holding people accountable.
- Fix gaps across the entire creator process, from outreach and negotiations to contracts, shipments, start dates, ongoing communication, deliverables, and payments.
- Improve creator retention and relationships.



Understand why creators leave, strengthen onboarding and support, and build a program that high-performing creators want to stay in.
- Own the creator budget, rates, and renewals. Track which partnerships produce valuable content and sales, and use those results to decide where we invest.
- Develop and grow our commission based affiliate and TikTok Shop programs, building on our existing retainer program with clear processes and measurable goals.
- Plan the marketing around product drops and promotions, including campaign concepts, timelines, content needs, creator involvement, and launch execution.
- Help shape Bareline’s brand and creative direction alongside the founder, developing moodboards, campaigns, photoshoot ideas, and content that fits our aesthetic and customers.
- Lead our organic social strategy across TikTok and Instagram, setting growth goals, planning the posting calendar, and using performance and competitor research to guide new ideas.
- Direct creators, editors, and other creative partners, turning ideas into clear briefs and reviewing the work so content meets our standards and ships on time.
- Coordinate with our media buyers, email agency, and website/CRO team so messaging, visuals, offers,



and timing line up across every launch and campaign.
- Build better systems and reporting so the team can work without constant founder follow-up. Share weekly results, problems, proposed solutions, and next steps.
- Who we’re looking for:Someone driven who takes ownership, brings new ideas, and follows through without waiting to be told what to do. We want someone invested in improving the program and growing with Bareline long term.
- Available for full-time work. Recent graduates and candidates with relevant experience are welcome.
- Strong organization, communication, and follow-through.
- A good understanding of TikTok, Instagram, creator culture, and streetwear content.
- Comfortable reviewing performance data and using it to make better decisions.
- Able to lead contractors, give clear feedback, hold people accountable, and solve problems independently.
- Experience working with creators, managing social media, leading a team, or growing an account is a plus. Familiarity with Shopify and TikTok Shop is helpful.

What success looks like:

A reliable team, an organized creator program, and consistent month-over month growth in the number of quality creators we work with. Our TikTok and Instagram accounts should also grow month over month in reach, engagement, and sales driven by content.

Creators complete their deliverables, payments are accurate, and launch content is ready ahead of time. We learn from what performs and keep improving, while I spend less time chasing updates and managing daily issues.

📌 Influencer Marketing Manager (Argentina)
🏢 Fouts Apparel LLC (BARELINE)
📍 Argentina