Remote (LATAM) | Full-time | 4,000 - 5,000 USD/month

About the role

We’re looking for a Senior CRO & Funnel Lead to own and scale our lead-generation funnels. You’ll be responsible for turning paid traffic into qualified, booked appointments , not just form fills.

If you’ve built funnels that run on real volume, can show the analytics to prove it, and care more about cost per qualified appointment than a vanity conversion rate, we want to talk to you.

Location: This is a fully remote role open to candidates based in Latin America.

What you’ll do

- Design multi-step quiz funnels, including question ordering, micro-commitments, conditional logic, qualification, personalization, and appointment booking
- Write direct-response copy for hooks, headlines, value propositions, CTAs, objection handling, quiz questions, and result pages
- Run a disciplined experimentation program: hypothesis, test, analysis, learning, iteration
- Ensure message match between ad creative and landing page experience
- Work closely with our media buying team to align creative, audience, offer, and funnel
- Build and launch tests yourself, without waiting on engineering

What we’re looking for

Must-haves

- 5+ years building lead-gen funnels (not e-commerce, not SaaS onboarding). Experience in home services, legal, healthcare, financial services, solar, insurance, agencies, or high-ticket education is highly relevant
- Proven scale:



you’ve managed funnels generating 1,000+ leads/month and worked with $100k+/month in paid traffic
- Documented wins: multiple examples where you materially improved CVR or CPL, with real analytics (not just page screenshots)
- Deep multi-step form and quiz expertise , with hands-on experience in tools like Typeform, Fillout, involve.me, Outgrow, Tally, Unbounce, Webflow, or Replo
- Strong direct-response copywriting , as important to us as design
- Real experimentation knowledge: statistical significance, sample size, test prioritization, spotting false positives, and knowing when not to test
- A lead-quality mindset: your north star is cost per qualified booked appointment, not landing page conversion rate
- Analytics fluency: GA4, Google Tag Manager, Meta Pixel/CAPI, Google Ads conversion tracking, UTMs, and CRM attribution
- Mobile-first obsession: load speed, above-the-fold experience, thumb-friendly UX, sticky CTAs, and form friction
- Paid traffic literacy: you can look at a Meta ad and know what the landing page needs to say
- Based in Latin America , with professional-level written English

Nice-to-haves

- Heatmap and behavioral analytics experience (Microsoft Clarity, Hotjar, Mixpanel, PostHog)

Direct-response marketing, CRO, UX/UI, behavioral psychology, copywriting, offer architecture, funnel strategy, data analysis, attribution, and experimentation.

📌 Senior Conversion Rate Optimization (Buenos Aires)
🏢 Bridgeway Global Recruitment
📍 Buenos Aires