Role Title: GDS Microsoft Campaign Activation Specialist Alliance: Microsoft Competency: Operations Function: GDS ES Growth & Innovation Skill Level: High Rank: Assistant Director Sub Function: GDS Alliances Prog.
Ops CoE Reports to: GDS MSFT Campaign Activation Lead The Opportunity The Microsoft Campaign Activation Specialist will manage the structured activation of Microsoft alliance campaigns across priority markets, translating approved alliance, campaign and go-to-market priorities into executable activation plans, coordinated workstreams and measurable outcomes. Operating at EY Specialist level, aligned to Assistant Director / Manager expectations, the role acts as the manager-level execution counterpart to the Campaign Activation Strategist for the Microsoft Functional Alliance Director team, ensuring campaign priorities are operationalized consistently across regions, stakeholders and delivery channels.
The role works closely with the Microsoft Functional Alliance Directors as their primary stakeholders,Microsoft Alliance Leadership, Campaign Activation Strategists, Alliance Operations, Brand, Marketing & Communications (BMC), Go-to-Market (GTM), Service Lines, Sector and Area teams, Business Development, Client Technology and Microsoft-facing stakeholders to coordinate campaign planning inputs, regional readiness, enablement requirements, execution cadences, issue tracking and performance reporting.
The successful candidate will convert defined campaign strategies, target account priorities and regional activation needs into practical execution plans, action trackers, stakeholder routines and progress updates. The role will maintain visibility across workstreams, monitor campaign milestones and key performance indicators, elevate risks or blockers through agreed governance channels,



and provide concise insights that support leadership review, adoption tracking and pipeline awareness.
Leveraging automation, analytics and AI-enabled productivity tools, the Microsoft Campaign Activation Specialist will improve campaign reporting quality, strengthen operational visibility, increase execution efficiency and support continuous improvement of activation processes. Through disciplined program management, stakeholder follow-through and attention to detail, the role will help increase the consistency, transparency and impact of EY’s Microsoft alliance campaign activation efforts. Your

Key Responsibilities
- Translate approved Microsoft alliance, campaign and GTM priorities into executable activation plans, workstream milestones, owners, dependencies and delivery actions within agreed strategic guardrails.
- Partner with Campaign Activation Strategists, Microsoft Alliance Leadership, Alliance Relationship Directors and Alliance Operations teams to operationalize campaign requirements, governance rhythms, dependencies and execution alignment.
- Activate target account and priority market plans defined by Integral Microsoft Alliance, GTM, Sector, Field of Play and regional leadership teams, ensuring clear ownership, readiness, cadence and follow-through.
- Coordinate with alliance, GTM and marketing stakeholders to adapt campaign messaging,



value propositions and activation narratives into usable regional enablement and execution materials.
- Partner with Brand, Marketing & Communications (BMC) to coordinate marketing plans, sales collateral, enablement content and communication assets required for campaign launch and regional adoption.
- Coordinate with Client Technology, Alliance Practice, Sector and Microsoft partner teams to support readiness and deployment of technical campaign assets, demos, solution showcases and enablement materials.
- Manage day-to-day campaign activation across regions by coordinating launch activities, awareness sessions, enablement briefings, readiness checkpoints and in-market execution support.
- Engage Area GTM leaders and regional stakeholders to confirm ownership, identify activation gaps and enable EY and Microsoft partner teams to execute defined sales motions in market.
- Support sales motion execution by coordinating campaign activities, account cadence, enablement follow-through and execution support with Alliance Client Executives and regional teams.
- Identify and resolve practical activation issues, adoption gaps, dependency risks and stakeholder follow-through challenges across priority accounts and regions.
- Run regional cadence meetings, maintain action trackers, monitor progress against milestones and elevate risks, blockers or decision points through established governance channels.
- Maintain campaign governance, reporting and performance discipline, including campaign stand-up, pipeline visibility, financial tracking, KPI reporting, account cadence support and leadership-ready status updates. Skills And Attributes For Success
- Strong campaign activation and program management skills, with the ability to convert approved Microsoft alliance, camp

📌 Microsoft Campaign Activation Specialist (Tandil)
🏢 EY
📍 Tandil