Job Title: Marketing & HubSpot Specialist
About The Company
Our client runs a marketing engine from inside HubSpot.
About The Role
Our client is looking for a full-time HubSpot Specialist to own its HubSpot portal and the marketing that runs through it.
You will be the go-to expert for how leads are captured, segmented, scored, nurtured, handed to sales and reported on, all inside HubSpot.
This is a hands-on, platform-first role.
Copy, design and social media content are handled by others.
Your job is to turn that content into automated, well-tracked campaigns in HubSpot and to use HubSpot data to show what is working across the funnel.
Responsibilities Of The Role
Own the day-to-day administration of HubSpot, including properties, pipelines, user permissions and subscription settings.
Keep the database clean through imports, deduplication and regular audits.
Define lifecycle stages, MQL/SQL criteria and lead scoring together with sales, and manage the handoff between marketing and sales.
Build workflows for lead nurturing, onboarding, re-engagement and internal notifications.
Launch email campaigns, forms and landing pages in HubSpot using content provided by the team, including segmentation and A/B testing.
Keep email deliverability healthy, including domain authentication (SPF, DKIM, DMARC).
Connect HubSpot with the website, ad platforms and other tools, and set up tracking so every lead has a known source.
Build dashboards on funnel and campaign performance and share weekly insights and recommendations.
Required Experience And Qualifications




Experience in marketing operations, CRM, email marketing or demand generation operations.
Has built HubSpot workflows, lists, forms, landing pages and email campaigns from scratch.
Has set up lifecycle stages, MQL/SQL definitions and lead scoring in HubSpot.
Has built HubSpot dashboards and reports used by a marketing or sales team.
Has managed CRM data in HubSpot, including properties, imports and deduplication.
C1 or higher English level, written and spoken.
Full availability during US Eastern Time business hours.
Preferred Skills
Experience with HubSpot Sales Hub and sales pipeline setup.
Experience with HubSpot Data Hub (formerly Operations Hub), custom objects or calculated properties.
Experience with Zapier, Make or other integration tools.
Working knowledge of Google Analytics 4, Google Tag Manager and ad platforms including Google, Meta and LinkedIn.
Experience migrating data into HubSpot from another CRM.
Business-to-business or software-as-a-service marketing experience.
Personality
Detail-oriented and analytical.
Process-minded and comfortable documenting how the portal is set up.
Software & Tools
HubSpot Marketing Hub
HubSpot Sales Hub
HubSpot Data Hub (nice to have)
Zapier
Make
Google Analytics 4
Google Tag Manager
Schedule
40 hours per week, Monday to Friday
US Eastern Time business hours (e.g. 9:00 AM - 5:00 PM ET)
Salary And Benefits
Payment in USD or Local Currency according to candidate's preference.
Full-time remote opportunity.
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📌 Hubspot & Marketing Specialist (Santa Fe)
🏢 Virtustant
📍 Santa Fe