Job Title: Marketing & HubSpot Specialist

About The Company

Our client runs a marketing engine from inside HubSpot.

About The Role

Our client is looking for a full-time HubSpot Specialist to own its HubSpot portal and the marketing that runs through it. You will be the go-to expert for how leads are captured, segmented, scored, nurtured, handed to sales and reported on, all inside HubSpot.

This is a hands-on, platform-first role. Copy, design and social media content are handled by others. Your job is to turn that content into automated, well-tracked campaigns in HubSpot and to use HubSpot data to show what is working across the funnel.

Responsibilities Of The Role

- Own the day-to-day administration of HubSpot, including properties, pipelines, user permissions and subscription settings.
- Keep the database clean through imports, deduplication and regular audits.
- Define lifecycle stages, MQL/SQL criteria and lead scoring together with sales, and manage the handoff between marketing and sales.
- Build workflows for lead nurturing, onboarding, re-engagement and internal notifications.
- Launch email campaigns, forms and landing pages in HubSpot using content provided by the team, including segmentation and A/B testing.
- Keep email deliverability healthy, including domain authentication (SPF, DKIM, DMARC).
- Connect HubSpot with the website, ad platforms and other tools, and set up tracking so every lead has a known source.
- Build dashboards on funnel and campaign performance and share weekly insights and recommendations.

Required Experience And Qualifications





- Experience in marketing operations, CRM, email marketing or demand generation operations.
- Has built HubSpot workflows, lists, forms, landing pages and email campaigns from scratch.
- Has set up lifecycle stages, MQL/SQL definitions and lead scoring in HubSpot.
- Has built HubSpot dashboards and reports used by a marketing or sales team.
- Has managed CRM data in HubSpot, including properties, imports and deduplication.
- C1 or higher English level, written and spoken.
- Full availability during US Eastern Time business hours.

Preferred Skills

- Experience with HubSpot Sales Hub and sales pipeline setup.
- Experience with HubSpot Data Hub (formerly Operations Hub), custom objects or calculated properties.
- Experience with Zapier, Make or other integration tools.
- Working knowledge of Google Analytics 4, Google Tag Manager and ad platforms including Google, Meta and LinkedIn.
- Experience migrating data into HubSpot from another CRM.
- Business-to-business or software-as-a-service marketing experience.

Personality

- Detail-oriented and analytical.
- Process-minded and comfortable documenting how the portal is set up.

Software & Tools

- HubSpot Marketing Hub
- HubSpot Sales Hub
- HubSpot Data Hub (nice to have)
- Zapier
- Make
- Google Analytics 4
- Google Tag Manager

Schedule

40 hours per week, Monday to Friday

US Eastern Time business hours (e.g. 9:00 AM - 5:00 PM ET)

Salary And Benefits

- Payment in USD or Local Currency according to candidate’s preference.
- Full-time remote opportunity.

📌 Marketing Operations Specialist (Argentina)
🏢 Virtustant
📍 Argentina