30 oct
|
Influencer Hero
|
Rosario
30 oct
Influencer Hero
Rosario
The Senior Social Media Specialist is responsible for leading Endava's online social media strategy, working closely with the North America and Latin America regional teams.
The role also owns community engagement, employee advocacy and social listening activities, helping strengthen Endava’s brand reputation, foster meaningful conversations, and generate actionable insights that support both Business-to-Consumer (B2C) and Employer Branding strategies. The specialist monitors audience sentiment, identifies engagement opportunities, escalates reputational risks, and translates community and social listening insights into recommendations that improve content performance and audience engagement across the region.
Key Responsibilities
- Execute and optimize social media strategy across North America (NA) and Latin America (LATAM), aligning campaigns with business objectives and regional priorities.
- Partner with regional and business stakeholders to understand communication needs, business goals, and audience engagement opportunities.
- Develop, manage, and publish social media content and campaign plans across multiple platforms using social media management and automation tools.
- Support both organic and paid social media initiatives, including campaign setup, execution, and performance monitoring.
- Monitor, analyze, and report on social media performance using analytics tools, providing recommendations based on KPIs, audience insights, and campaign outcomes.
- Collaborate with cross-functional teams including Marketing, Employer Branding, PR, Content, and Design to deliver engaging and brand-consistent social media content.
- Define and manage community engagement strategies, including monitoring and responding to comments, direct messages, mentions, and tagged content in line with brand guidelines and service-level expectations.
- Lead the employee advocacy programme, including participant onboarding, content curation, engagement initiatives, programme governance, and impact measurement.
- Partner with PR and Communications teams to manage social listening activities, tracking brand sentiment, audience conversations, competitor activity, industry trends, and emerging topics.
- Translate social listening, community management, and advocacy data into actionable insights that inform content strategy, audience engagement, and continuous improvement initiatives.
- Identify potential reputational risks and manage escalation processes, supporting crisis communications and reputation management efforts when required.
- Build dashboards and reporting frameworks that provide visibility into social media performance, audience engagement, advocacy participation, and brand sentiment.
Additional Information
- Finance: Competitive salary package, share plan, company performance bonuses, value-based recognition awards, referral bonus;
- Career Development : Career coaching, global career opportunities, non-linear career paths, internal development programmes for management and technical leadership;
- Learning Opportunities: Complex projects, rotations, internal tech communities, training, certifications, coaching, online learning platforms subscriptions, pass-it-on sessions, workshops, conferences;
- Work-Life Balance: Hybrid work and flexible working hours, employee assistance programme;
- Health: General internal wellbeing programme, access to wellbeing apps;
- Community: Global internal tech communities, hobby clubs and interest groups, inclusion and diversity programmes, events and celebrations.
At Endava, we’re committed to creating an open, inclusive, and respectful environment where everyone feels safe, valued, and empowered to be their best. We welcome applications from people of all backgrounds, experiences, and perspectives—because we know that inclusive teams help us deliver smarter, more innovative solutions for our customers. Hiring decisions are based on merit, skills, qualifications, and potential. If you need adjustments or support during the recruitment process, please let us know.
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