About the Job
As an Email Marketing Manager at CrucialPoint, you will be responsible for developing, implementing, and optimizing our email marketing strategies to drive engagement, conversion, and customer retention.
This role requires a deep understanding of email marketing best practices, retention marketing principles, and analytics, along with a creative mindset to develop compelling content.
If you have a passion for email marketing for enterprise-level accounts using Klaviyo, possess strong technical acumen, and excel at driving results, we would love to hear from you.
Why Work With Us
At CrucialPoint, we pride ourselves on creating exceptional results-driven retention programs for our diverse range of ecommerce clients.
As an Email Marketing Manager, youll have the opportunity to work with amazing brands and be at the forefront of the industry.
We foster a collaborative and supportive work environment, where your ideas and contributions are valued.
Additionally, we offer room for growth, versátil scheduling, and a competitive salary / rate.
Responsibilities:
Develop and Execute Email Marketing Strategies:
Create and implement comprehensive email marketing strategies using Klaviyo that align with business goals and industry best practices.
Optimize and improve automated email marketing flows (e.g., welcome series, abandoned cart, win-back) and signup forms in Klaviyo to maximize new customer acquisition, engagement, retention, and revenue generation.
Develop comprehensive content calendars aligned with client objectives, ensuring consistent and engaging messaging througho while continuously improving delivery processes to strengthen quality, efficiency, predictability, and stakeholder experience.
IV.
Business Consulting & Technology Enablement
Serve as a strategic advisor to Talent stakeholders, helping identify opportunities for innovation, process improvement, analytics, automation, AI, and technology-enabled transformation.
Facilitate workshops, process reviews, and stakeholder discussions to challenge assumptions, clarify business needs,



evaluate options, and shape practical recommendations.
Partner with business and technical teams to translate requirements into functional solution designs and scalable delivery approaches that meet quality, security, governance, adoption, and operational requirements.
Develop business cases, recommendations, project charters, implementation roadmaps, process documentation, governance standards, adoption plans, and executive-ready communications supporting successful decision-making and implementation.
V. Stakeholder Partnership & Continuous Improvement
Build and maintain trusted relationships across Talent, the Talent Enablement Center, Virtual Talent Hub, reporting and analytics teams, project resources, technical delivery teams, and other key stakeholders.
Synthesize complex portfolio and project information into clear, decision-oriented insights and recommendations for senior stakeholders.
Promote effective collaboration, accountability, knowledge sharing, and continuous learning across project and delivery teams.
Continuously assess and enhance portfolio, project, and delivery practices to increase efficiency, strengthen execution, improve stakeholder experience, and maximize business value.
Knowledge and Skills Requirements
Advanced knowledge of portfolio, program, and project management, including intake, prioritization, governance, demand management, capacity planning, risk management, and resource planning.
Ability to partner across business and technical teams to connect strategic priorities with delivery capacity, translating business needs into solutions across analytics, automation, AI, technology, and process transformation.




Strong business consulting and analysis capabilities, including requirements gathering, stakeholder discovery, process analysis, documentation, solution evaluation, and roadmap development.
Demonstrated ability to connect organizational priorities to portfolio decisions, resource allocation, sequencing, and investment recommendations.
Experience establishing and maintaining portfolio governance, project management standards, reporting practices, and delivery methodologies.
Strong analytical capabilities with the ability to synthesize complex project, portfolio, capacity, and business information into actionable insights and recommendations.
Strong understanding of Agile and Waterfall delivery methodologies, including project planning, testing, deployment, change management, and adoption.
Ability to understand complex business and technical needs and partner with technical resources to shape practical, scalable solutions.
Strong executive presence, written and verbal communication, facilitation, and presentation skills, with the ability to influence stakeholders and drive decisions.
Demonstrated ability to manage multiple competing priorities, risks, dependencies, and workstreams while maintaining organizational alignment.
Strong relationship management skills with experience working across cross-functional, global, and distributed teams.
Knowledge of Talent and HR processes, workforce strategy, people analytics, and HR technology preferred.
Strong organizational skills, attention to detail, judgment, and ability to operate effectively in complex and ambiguous environments.
Other Technical Requirements
Working knowledge of Microsoft Power Platform (Power BI, Power Apps, Power Automate Online, Power Pages), with the ability to evaluate potential applications and collaborate effectively with technical teams.
Familiarity with Microsoft Copilot, Copilot Studio, AI-enabled productivity tools, agentic AI concepts, and drive success for our clients.
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