Sr Web Analyst | Remote for Marketing Agency for EducationOur client is a fast-growing performance marketing agency specializing in mission-driven organizations across higher education and nonprofit sectors.
Since launching in ****, the agency has built a strong reputation for combining strategic thinking, creative execution, and data-driven marketing to help universities and organizations achieve measurable growth.Company Overview:Our client is a fast-growing performance marketing agency specializing in mission-driven organizations across higher education and nonprofit sectors.
Since launching in ****, the agency has built a strong reputation for combining strategic thinking, creative execution, and data-driven marketing to help universities and organizations achieve measurable growth.Your Role:The Senior Web Analyst sits at the center of the agency's Data and Analytics function, connecting every paid media platform and CRM the agency touches into a single, reliable source of truth.
You'll own the full path data takes: from a client's ad accounts and CRM, through Adverity, into a BigQuery warehouse, through modular dbt/Dataform transformations, and out to the Looker Studio dashboards and automated Google Sheets reports the team and its partners rely on daily.
Reporting to the Data and Analytics Manager, you're joining at a pivotal moment — the agency is scaling its roster of education and nonprofit partners, and this role is instrumental in evolving the automated reporting suite that makes that growth possible without sacrificing data quality or client trust.You'll:Own data ingestion & pipeline architecture — connect and maintain API pipelines from paid media platforms (Meta, Google Ads, LinkedIn, TikTok, programmatic) into Adverity, build custom Python connectors for anything not natively supported, and architect scalable pipelines from source system through to dashboardOwn CRM integration — build and maintain reliable CRM data connections (Slate, Salesforce, HubSpot) so lead and enrollment data flows cleanly into the warehouseOwn the data warehouse — route, optimize, and store raw and processed data in Google BigQuery; design efficient schemas for complex, multi-source marketing data (granularity, normalization, slowly changing dimensions); manage partitioning, clustering, and storage strategy to control query cost and performanceOwn transformation & mapping — build SQL schemas that map, blend, and organize multi-channel data accurately for each client, in modular, version-controlled, documented dbt or Dataform pipelines, with standardized naming conventions and metric definitions across platforms and clientsOwn CI/CD & data segregation — maintain CI/CD pipelines (GitHub Actions, automated testing) for robust, version-controlled releases, and enforce strict data segregation across multi-client environmentsEnable the reporting layer — create clean, performant data views built specifically for fast Looker Studio dashboards and automated Google Sheets reports, and partner with the Data and Analytics Manager and client teams to translate reporting requirements into warehouse modelsDrive data quality — monitor pipeline health, resolve API breaks, minimize latency, implement validation frameworks and automated testing, troubleshoot discrepancies to root cause across source/warehouse/BI layers, and proactively flag data quality risks to leadershipYou Bring:5+ years of hands-on data engineering experience, ideally in a marketing or agency ad concepts that actually convert.
You'll lead creative testing and direction across multiple eCommerce accounts, helping brands scale through sharp strategy, structured experimentation, and content that performs as good as it looks.
This is a fully remote , full-time position for candidates located in the U.S. or Canada, idóneo for someone who loves blending creative instincts with performance thinking.
You'll work closely with creators, editors, designers, and account managers to develop, test, and scale winning ads across Meta, TikTok, and other paid social channels.
If you're the kind of person who loves digging into performance, spotting patterns,



and translating them into clear creative direction -this role is for you.
About the Role
A fast-growing performance marketing agency is looking for a Creative Strategist who can turn insights into ad concepts that actually convert.
You'll lead creative testing and direction across multiple eCommerce accounts, helping brands scale through sharp strategy, structured experimentation, and content that performs as good as it looks.
This is a fully remote , full-time position for candidates located in the U.S. or Canada, ideal for someone who loves blending creative instincts with performance thinking.
You'll work closely with creators, editors, designers, and account managers to develop, test, and scale winning ads across Meta, TikTok, and other paid social channels.
If you're the kind of person who loves digging into performance, spotting patterns, and translating them into clear creative direction -this role is for you.
What You'll Do
You'll own the full creative strategy loop: hypothesis → test → learn → scale.
Lead creative strategy and testing for 3–5 eCommerce brands across Meta, TikTok, and other paid social platforms
Develop data-backed creative hypotheses , plan structured tests, and iterate quickly to scale winners
Write clear, actionable creative briefs for creators, editors, and designers—providing precise direction from hook to CTA
Review ad performance and creative metrics to identify winning angles, patterns, and next-round opportunities
Partner with Account Managers to connect creative insights to campaign KPIs and client reporting
Maintain a high creative bar while ensuring consistent weekly output
Keep production moving fast without sacrificing clarity or quality
What We're Looking For
You're a creative thinker who can also speak fluent performance.
1–3 years of experience developing, optimizing, or directing paid social creative (ideally in eCommerce)
Proven track record of creative that drives measurable results (CTR, CVR, CPA, ROAS, etc.)
A strong portfolio of paid social creatives , especially UGC-style ads for platforms like TikTok and Meta
Strong grasp of paid social creative fundamentals: copy, hooks, framing, pacing, structure, and storytelling
Comfortable working with UGC creators, editors, and designers—and giving clear feedback
Analytical mindset: you can turn performance data into specific creative next steps
Excellent communication, organization, and time-management skills
Bonus Points
Not required, but nice to have.
Experience running or supporting creative testing frameworks
Background in agencies or multi-brand environments
Familiarity with eCommerce customer psychology and funnel thinking
Comfort presenting creative learnings to internal or client-facing teams
Points What You'll Get
Competitive compensation based on experience
100% remote team + async-friendly workflow
Direct impact on the growth of exciting eCommerce brands
$500 quarterly education stipend for courses, workshops, or coaching
High ownership, fast growth, and a team that values smart experiments and clear communication
Why This Role Might Be a Fit
You love creative that performs—not just creative that looks coolYou're naturally curious about why certain ads winYou move fast, test smarter, and learn on loopYou enjoy collaborating with creators and giving clear creative directionYou want to grow in a role where your thinking directly d — deploy, configure, and maintain pixels, tags, and scripts in Google Tag Manager (native templates and Custom HTML); build and maintain data layers with the Web Services team; manage GTM container structure, triggers,



and variables across a multi-client environment; implement server-side tagging where it improves measurement accuracy and durabilityOwn conversion tracking & platform integration — connect website activity to paid ad platforms (Meta, Google Ads, TikTok, LinkedIn, Snapchat) using both browser pixels and Conversion APIs (CAPI); configure standard and custom events (leads, applications, inquiries) for accurate reporting and platform optimization; configure and maintain event tracking and key events in GA4 from ad click through form submission and CRM entry; partner with Paid Media and Web Services so every campaign and landing page launches with tracking implemented and verifiedOwn QA, debugging & data integrity — audit and debug broken tags, dropped events, and data discrepancies across client websites; troubleshoot mismatches between ad platforms, GA4, and CRM to root cause; run routine tag health audits across the portfolio; verify events in platform Events Managers and GA4 DebugView before any campaign goes liveOwn data privacy compliance — manage cookie consent banners and consent mode configuration across client sites; keep tracking implementations aligned with GDPR, CCPA, and other privacy regulations; monitor platform and browser changes that affect tracking durability and recommend adjustmentsSupport documentation & cross-team enablement — maintain tagging plans, naming conventions, and QA checklists; translate business requirements from account and client teams into functional tracking solutions; document technical setups so internal teams can interpret and rely on the dataYou Bring:3+ years of hands-on tracking or web analytics experience in a marketing or agency environmentIntermediate experience with GTM containers, trigger and variable creation, data layer implementation, and server-side taggingPractical experience planning, deploying, and troubleshooting conversion tracking across major ad platforms, with working knowledge of pixel and Conversion API (CAPI) configuration for Meta, Google Ads, TikTok, and LinkedInHands‐on GA4 experience, including event configuration, key events, and DebugViewComfort with HTML, CSS selectors, and basic JavaScript for tag troubleshooting and custom script implementation, and skilled use of GTM Preview mode and browser developer tools (inspect element, network tab)Understanding of data privacy requirements (GDPR, CCPA) and consent management platforms, and of how tracking decisions affect Paid Media performance KPIsAn analytical, solution-driven mindset with a growth orientation, and strong communication skills that turn technical tracking concepts into clear narratives for non-technical audiences — education marketing experience (traditional or online) is especially valuedBonus Points:Interest in using AI or LLM tools to streamline tag management audits, automate data layer validation, or troubleshoot complex tracking discrepancies across ad platformsFamiliarity using AI-driven insights to assist server-side tag configuration, optimize conversion modeling in privacy-first environments, or generate technical documentation for tracking setupsAn AI-forward mindset — curiosity about emerging AI trends in marketing technology and a willingness to experiment with new tools that could improve tracking efficiency or data analysisWhat's Offered:Remote role with the flexibility that comes with a distributed, async-friendly teamCompetitive compensation based on experience and locationA pivotal, high-visibility seat on a scaling Data & Analytics team, with real ownership over the tracking infrastructure every campaign and report depends onThe chance to build the measurement backbone for an agency whose partners are education and nonprofit organizations working to build a better worldA culture built around finding a better way, playing as a team of A-players, and treating results as the engine rather than the goalDirect impact: the tags and tracking decisions you make show up directly in whether partners can trust their own dataInterview Process:Application Review (resume + a few questions)Screening Call with Atomic HRHiring Team Interview (walkthrough of a pipeline or data model you've built)Technical Assessment (a real-world data engineering case study)Final Interview with company leadership
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📌 Sr Web Analyst | Remote For Marketing Agency For Education (Santa Fe)
🏢 Atomic Hr
📍 Santa Fe