Google Ads Media Buyer / Growth Strategist (Remote)
Cordoba Sweat Pants Agency
Hoy
Everyone can run a search campaign.
Almost nobody can tell you whether it worked.
That is the whole job.
Google will happily show you a 6x ROAS built almost entirely out of people who already knew your client's name.
It will auto apply assets you did not ask for.
It will report a number that makes a client feel great and tells you nothing about whether you grew the business.
So we do not hire people to manage Google Ads.
We hire marketers who can tell the difference between demand they created and demand they harvested, and who can prove it to a client's face.
At Sweat Pants Agency we work with around 50 DTC and eCommerce brands, 20 to 25 of them on paid media.
We spend $6 to $9M a month on Meta and $1 to $2M a month on Google.
We are the only agency behind two INC #1 fastest growing brands, both from zero.
You would own a set of our Google accounts end to end.
Here is what "end to end" actually means.
You are the accoher than the goalDirect impact: the pipelines and models you build directly shape how partners see (and trust) their own performance dataInterview Process:Application Review (resume + a few questions)Screening Call with Atomic HRHiring Team Interview (walkthrough of a pipeline or data model you've built)Technical Assessment (a real-world data engineering case study)Final Interview with company leadershipWeb Analyst | Remote for Marketing Agency for EducationOur client is a fast-growing performance marketing agency specializing in mission-driven organizations across higher education and nonprofit sectors.
Since launching in ****, the agency has built a strong reputation for combining strategic thinking, creative execution, and data-driven marketing to help universities and organizations achieve measurable growth.Company Overview:Our client is a fast-growing performance marketing agency specializing in mission-driven organizations across higher education and nonprofit sectors.
Since launching in ****, the agency has built a strong reputation for combining strategic thinking, creative execution,



and data-driven marketing to help universities and organizations achieve measurable growth.Your Role:The Web Analyst is a key member of the agency's Data and Analytics team, owning the web analytics and pixel deployment architecture that everything downstream depends on.
You'll implement tracking via Google Tag Manager, troubleshoot setup issues across every paid ad platform the agency runs, and make sure data collection from client websites is airtight, from the first click through to CRM entry.
Reporting to the Data and Analytics Manager, you're joining at a pivotal moment — the agency is scaling its roster of education and nonprofit partners, and this role is instrumental in evolving the tracking workflow that keeps every campaign measurable and every report trustworthy.You'll:Own tag management & deployment — deploy, configure, and maintain pixels, tags, and scripts in Google Tag Manager (native templates and Custom HTML); build and maintain data layers with the Web Services team; manage GTM container structure, triggers, and variables across a multi-client environment; implement server-side tagging where it improves measurement accuracy and durabilityOwn conversion tracking & platform integration — connect website activity to paid ad platforms (Meta, Google Ads, TikTok, LinkedIn, Snapchat) using both browser pixels and Conversion APIs (CAPI); configure standard and custom events (leads, applications, inquiries) for accurate reporting and platform optimization; configure and maintain event tracking and key events in GA4 from ad click through form submission and CRM entry; partner with Paid Media and Web Services so every campaign and landing page launches with tracking implemented and verifiedOwn QA, debugging & data integrity — audit and debug broken tags, dropped events,



and data discrepancies across client websites; troubleshoot mismatches between ad platforms, GA4, and CRM to root cause; run routine tag health audits across the portfolio; verify events in platform Events Managers and GA4 DebugView before any campaign goes liveOwn data privacy compliance — manage cookie consent banners and consent mode configuration across client sites; keep tracking implementations aligned with GDPR, CCPA, and other privacy regulations; monitor platform and browser changes that affect tracking durability and recommend adjustmentsSupport documentation & cross-team enablement — maintain tagging plans, naming conventions, and QA checklists; translate business requirements from account and client teams into functional tracking solutions; document technical setups so internal teams can interpret and rely on the dataYou Bring:3+ years of hands-on tracking or web analytics experience in a marketing or agency environmentIntermediate experience with GTM containers, trigger and variable creation, data layer implementation, and server-side taggingPractical experience planning, deploying, and troubleshooting conversion tracking across major Center, GA4, GTM.
Bing is a nice to have.
You are AI native, and you build.
This is a requirement, not a bonus.
You should already be using Claude or equivalent as a working tool rather than a novelty, and you should be able to build and ship a landing page with it.
You can communicate your ideas in English at a native or near native level.
You will be in front of clients constantly.
You need to explain your thinking clearly, sell an idea on its merits, push back when a client is about to force the account into mediocrity, and raise a problem before it becomes a fire.
This matters as much as anything else on this list.
You are skeptical of your own numbers.
You would rather run the holdout than protect the dashboard.
You can work US Eastern business hours for client calls.
Where you live is up to you.
Bonus: you have built or operated your own Shopify store, or you have run Meta at spend too
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📌 Remote Google Ads Growth Strategist - End-To-End Ownership (Santa Fe)
🏢 Sweat Pants Agency
📍 Santa Fe