Turn interest into bookings—and keep players coming backCommunity • AI-forward as a default operating mode, not a tool you occasionally reach for.
You and your team use AI to draft and iterate content, personalise outreach at a scale a human team couldn't match manually, and analyse campaign and funnel data faster than a traditional team would.
You treat headcount as a last resort after you've pressure-tested what AI can already do, not the other way around.
What the role looks like: • Strategy & ownership: Own the marketing strategy and budget end to end, setting the vision and the plan to take Halter from early-market entry to category leadership and one of our largest revenue markets.
• Organic growth & content.
Build content that compounds: SEO-driven farmer resources, owned channels, and organic social that establishes Halter as the trusted voice in cattle, not just a paid acquisition function.
• Events strategy.
This sits at the heart of our territory manager regional model.
You'll partner with sales leadership to decide which field days, expos, and farmer gatherings actually move pipeline in AU, and how they connect directly into the territory manager's patch and pipeline, not run as a separate marketing calendar.
• Case studies & proof.
Build a library of farmer stories and results that do double duty: acquisition proof points for new farmers, and expansion/retention proof points for existing ones.
• Paid traffic.
Work with the integral Performance Marketing function running paid channels in-region with a sharp eye on customer acquisition costs (CAC) and pipeline contribution, not just reach or impressions.
• Enterprise motion.
Support and drive the enterprise/larger-account pipeline in AU specifically, where the buying committee, proof requirements, and sales cycle look different from owner-operator farms.




• Accountability for the numbers: Own and report on pipeline, CAC, brand awareness and the complete revenue picture.
Marketing is one of the most critical levers that sits right across the funnel, so it's expected you will design the marketing strategy around each metric from acquisition through to net dollar retention.
• Brand and tone of voice in-region.
Use Halter's global brand as the foundation, and make the judgment calls on how it lands with Argentinian and Uruguayan farmers specifically: language, imagery, humour, what plays and what doesn't in this market.
• Objection handling through stories, not just spec sheets.
Build ROI case studies and compelling storytelling, delivered through the right channels at the right point in the funnel, that neutralise the objections AU farmers actually raise (price, proof, switching risk), not generic feature messaging.
Our Office First Approach: Humans are wired for connection.
Being office first is a core pillar of our culture because in-person connections drive your growth, learning, impact, and relationships.
Strong relationships make it easier to disagree, give feedback, and do meaningful work together.
We're office first, not office only.
Working from the office is our default, but we flex when needed.
We have a high-trust culture where everyone is trusted to do what's best for Halter.
Our office vibe is special, the high energy and spectacular people make work enjoyable.




Your growth and impact are unlimited here, coming from solving problems, innovating, and constantly learning from each other.
Join our team Halter is committed to promoting a diverse and inclusive workplace — a place where we can each be ourselves and do the best work of our lives.
Research shows that while men apply to jobs when they meet an average of 60% of the requirements, women and under-represented groups of candidates tend to only apply when they meet every requirement.
If you think you have what it takes but don't necessarily tick every requirement on this job description, please still get in touch and apply to Halter.
We'd love to chat to see if you'll be an epic fit!
If this opportunity sounds like you, please apply below by sending throuearn the inventory, customer journeys and operating processes; audit existing campaigns and establish a reliable follow-up and QA routine.Over the following two months, take ownership of the campaign calendar and sales pipeline, improve priority automations, and make pickup-game coordination dependable.
We will agree measurable goals for paid bookings, use of available facility time, game fill rates, repeat participation and service quality after reviewing the baseline.Required AssessmentsCulture Index surveyCriteria GAME assessment — EnglishBenefitsRemote from Latin America.
Monthly base of US$800-US$1,000 based on experience, plus expected variable commissions of US$500-US$1,000.
Expected total US$1,300-US$2,000 per month.
Commissions depend on performance and are not guaranteed.
Evening and weekend work in Toronto/Eastern time is required, when most games and customer activity take place.
The specific weekly schedule and commission terms will be agreed before hiring.
#J-*****-Ljbffr

📌 Email And Sms Marketing - Sports Sales Coordinator (Mendoza)
🏢 AGS Youth Soccer Club
📍 Mendoza