Company Overview:
Our client is a fast-growing performance marketing agency specializing in mission-driven organizations across higher education and nonprofit sectors.
Since launching in ****, the agency has built a strong reputation for combining strategic thinking, creative execution, and data-driven marketing to help universities and organizations achieve measurable growth.
In this role, you will lead Paid Media strategy and execution for university and education-focused partners, driving campaigns designed to increase inquiries, applications, enrollments, and overall student engagement.
As a Paid Media Specialist, you'll oversee multi-channel media efforts, and help shape the agency's broader Paid Media vision.
Your Role:
As a Paid Media Specialist, you will own the strategy, performance, and optimization of paid campaigns across a portfolio of education-focused clients.
This role blends strategic leadership, campaign oversight, analytics, and partner communication to ensure campaigns consistently achieve strong business outcomes.
You'll collaborate closely with Account Services, Analytics, and Creative teams while helping drive innovation and performance across Paid Media initiatives.
Key Responsibilities:
Lead Paid Media strategy and execution across channels including Google Ads, Meta (Facebook/Instagram), LinkedIn Ads, Display, YouTube, and Streaming Media.
Own campaign performance for assigned accounts, ensuring campaigns align with partner goals such as inquiries, applications, enrollments, and lead generation.
Monitor campaign performance and provide clear reporting, insights,



and optimization recommendations to partners and internal teams.
Identify and execute ongoing testing opportunities across channels, audiences, and creative approaches to improve results.
Collaborate with creative, analytics, and account teams to ensure smooth execution and strong campaign performance.
Stay informed on Paid Media trends, platform updates, and innovations within higher education marketing.
You Bring:
5+ years of Paid Media experience managing performance-focused digital campaigns.
Strong expertise across platforms such as Google Ads, Meta Ads Manager, LinkedIn Ads, Display, and programmatic advertising.
Experience managing high-budget campaigns ($100K+/month preferred).
Proven success developing and optimizing multi-channel campaigns focused on lead generation and conversion performance.
Strong analytical skills with the ability to translate data into actionable strategic recommendations.
Experience presenting campaign performance and strategy recommendations to clients or senior stakeholders.
Excellent organizational and project management skills across multiple active accounts and campaigns.
Strong tional origin, age, gender, sexual orientation, marital status, veteran status or disability.
Find your network, your allies, and your biggest fans.
We know that work is simply better when you're surrounded by people who inspire you-who share ideas, cheer you on, and genuinely want to see you succeed.
That's why we offer social circles, sponsored networks, and connection points across teams and time zones to help you find your people, build your community, and thrive together.
#J-*****-Ljbffr

📌 Paid Media Specialist | Remote For North American Universities (Neuquén)
🏢 Blackbird Ventures Pty
📍 Neuquén