SEO Lead | Remote for U.S.-Based Higher Education Marketing Agency
Our client is a performance marketing agency specializing in mission-driven organizations across higher education and nonprofit sectors.
They combine sharp strategy, creative excellence, and data-driven execution to help universities and organizations achieve measurable growth — enrollments, applications, inquiries, and awareness.
In this role, you'll own project planning, process, and delivery across the agency — guiding client work from conception to completion, on time and within budget, across every service line.
Company Overview
Our client is a performance marketing agency specializing in mission-driven organizations across higher education and nonprofit sectors.
They combine sharp strategy, creative excellence, and data-driven execution to help universities and organizations achieve measurable growth — enrollments, applications, inquiries, and awareness.
In this role, you'll own project planning, process, and delivery across the agency — guiding client work from conception to completion, on time and within budget, across every service line.
Your Role
As SEO Lead, you'll own the strategy, execution, and optimization of SEO initiatives across multiple partner accounts.
You'll develop long-term organic growth strategies, lead technical and content optimization efforts, analyze performance, and identify new opportunities across SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO).
Success in this role requires balancing strategic thinking with hands-on execution while collaborating across Content, Web Development, Analytics, Paid Media, and Account Management teams.
Key Responsibilities
Develop and execute SEO, AEO, and GEO strategies across multiple higher education partner accounts
Build SEO roadmaps aligned with enrollment goals and business objectives
Conduct keyword, topic, competitor, entity,



and search intent research
Lead technical SEO initiatives including site audits, crawl analysis, indexing, Core Web Vitals, structured data, and internal linking
Partner with Web Development teams to prioritize and implement technical SEO improvements
Optimize website content, landing pages, and content hubs for search visibility, user experience, and AI discoverability
Identify content gaps and opportunities to strengthen topical authority across the student journey
Monitor rankings, organic traffic, conversions, and other SEO KPIs to deliver actionable insights
Own monthly SEO reporting and communicate strategic recommendations to stakeholders
Stay current on search algorithm updates, AI search advancements, and evolving SEO best practices
Evaluate emerging search technologies and AI tools to improve workflows and search performance
Contto experiment with new tools that could improve tracking efficiency or data analysis
What's Offered
Remote role with the flexibility that comes with a distributed, async-friendly team
Competitive compensation based on experience and location
A pivotal, high-visibility seat on a scaling Data & Analytics team, with real ownership over the tracking infrastructure every campaign and report depends on
The chance to build the measurement backbone for an agency whose partners are education and nonprofit organizations working to build a better world
A culture built around finding a better way, playing as a team of A-players, and treating results as the engine rather than the goal
Direct impact: the tags and tracking decisions you make show up directly in whether partners can trust their own data
Interview Process
Application Review (resume + a few questions)
Screening Call with Atomic HR
Hiring Team Interview (walkthrough of a pipeline or data model you've built)
Technical Assessment (a real-world data engineering case study)
Final Interview with company leadership
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📌 Senior Seo Manager (Mendoza)
🏢 Atomic Hr
📍 Mendoza