Sr.
Paid Search Manager | Remote for North American Universities
Our client is a fast-growing performance marketing agency specializing in mission-driven organizations across higher education and nonprofit sectors.
Since launching in ****, the agency has built a strong reputation for combining strategic thinking, creative execution, and data-driven marketing to help universities and organizations achieve measurable growth.
In this role, you will lead Paid Search strategy and execution for university and education-focused partners, driving campaigns designed to increase inquiries, applications, enrollments, and overall student engagement.
As a Paid Search Manager, you'll oversee multi-channel media efforts, mentor team members, and help as a massive impact on the business.
What is our culture like & who is a good fit?
Culture-fit is our #1 factor when hiring!
We have a genuine will-to-win.
No work is beneath us if it moves us towards our goals.
We use creativity to do more with less - and quickly.
We use data to make decisions and live by four core values:
Better Everyday - keep a live test on each brand, write down the learning from every result, and improve the test plan, QA checklist and agency process after every round.Speed Is King - move from idea to live test in days, call finished tests on time, ship winners the week they win, and flag a conversion drop the same day.Work Smart - AI and automation first.
Use Claude to turn Clarity recordings, reviews and surveys into test ideas and draft test briefs; automate reporting and drop alerts.Overdeliver - catch a conversion problem before anyone asks, bring the cause and the fix, and reuse winning patterns across both brands without being told.
If you want a stress-free corporate 9-5 job, this isn't it.
If you want to challenge yourself and shape a fast-growing company, work directly with the founder, and play a big role in scaling it to $100M+...
If you want to drive results with a group of passionate, smart, hardworking people, in an environment without politics or corporate chicanery, being hands-on and active - then you've come to the right place.
Outcomes (what success looks like)




90-day targets for each outcome are agreed with you before your start date.
Conversion rate and revenue per visitor rise on both brands - measured weekly by brand (Intelligems, Shopify)Paid-acquisition landing pages and funnels that convert - CVR and RPV per funnel (Intelligems, Northbeam)Continuous improvement across the website - tests live every week; winners shippedAOV and post-purchase upsell take rate rise - AOV (Shopify), upsell take rate (AfterSell)No conversion drop goes unnoticed - drops caught and raised the same day
Key Objectives
Own the CRO test plan and backlog for both brands, ranked by expected impact, so the biggest wins run first.Build, test and launch paid-acquisition funnels, on-site offers and post-purchase upsells.Brief, QA and launch tests every week - then call results honestly and ship the winners.Drive measurable lifts in conversion rate, AOV and revenue per visitor.Catch conversion drops the same day and bring the cause and the fix.Manage our CRO agency and decide with the Head of Growth when work moves in-house.Report CRO KPIs weekly and run the weekly CRO & Funnels meeting.
Fully remote, full-timeFluent in EnglishCRO Experience: 3-4+ years running CRO programs for Shopify DTC brands is a must.Proof of Results: A record of tests and funnels that lifted CVR, AOV or RPV - with the data to back it up.Funnels: Experience building and testing paid-acquisition funnels and landing pages.Tools: Deep hands-on Intelligems experience, plus AfterSell (or similar), Microsoft Clarity and Shopify analytics.
You can set up and QA a test without help.Briefing & Agencies: Experience briefing developers and designers, and managing a CRO agency.Experiment Design: You write clear hypotheses, size tests properly and call results on an agreed significance rule.Offer Sense: You know how bundles, discounts,



subscriptions and upsells change conversion, AOV and margin.No issue working overtime or on the weekends if needed.
You are passionate about your work.Excellent cultural fit as per our values above.Excited to play a big role in scaling the company and work closely with the founder.Bonus points: subscription or pet brand experience.
Accountabilities
What you own.
Each one is checked green, yellow or red every week.
CRO test plan and backlog - Keep one ranked test plan per brand, scored on impact, confidence and effort, so the highest-impact tests are always briefed and run next.Funnels - Run split tests on every paid-acquisition funnel each week, and build new funnels and landing pages that match our ad angles to lift conversion rate and RPV.Build, QA and launch tests - Brief our web developer and designer, QA eve, and budget pacing.
Knowledge of Performance Max, Demand Gen, or emerging Google Ads products.
Experience mentoring junior Paid Search team members.
Familiarity with CRM data and offline conversion tracking.
What's Offered:
Fully remote work environment.
Competitive compensation based on experience and scope.
The opportunity to work on mission-driven campaigns that directly impact education and student growth.
A collaborative, high-performance culture focused on innovation, service, and continuous improvement.
Strong opportunities for leadership growth and strategic ownership.
Interview Process:
Introductory Call: Initial conversation to discuss your background, Paid Media expertise, and leadership experience.
Paid Search Interview: Deep dive into campaign strategy, optimization approach, reporting, and performance management experience.
Team Interview: Meet cross-functional team members and discuss collaboration style and workflow management.
Leadership Interview: Final conversation focused on long-term fit and strategic thinking.
Offer Stage: Final compensation discussion and onboarding process.
This is an immediate hire for someone excited to lead high-impact education marketing campaigns and help mission-driven organizations grow through best-in-class Paid Search strategy.
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