SEO Lead | Remote for U.S.-Based Higher Education Marketing Agency
Our client is a performance marketing agency specializing in mission-driven organizations across higher education and nonprofit sectors.
They combine sharp strategy, creative excellence, and data-driven execution to help universities and organizations achieve measurable growth — enrollments, applications, inquiries, and awareness.
In this role, you'll own project planning, process, and delivery across the agency — guiding client work from conception to completion, on time and within budget, across every service line.
Company Overview
Our client is a performance marketing agency specializing in mission-driven organizations across higher education and nonprofit sectors.
They combine sharp strategy, creative excellence, and data-driven execution to help universities and organizations achieve measurable growth — enrollments, applications, inquiries, and awareness.
In this role, you'll own project planning, process, and delivery across the agency — guiding client work from conception to completion, on time and within budget, across every service line.
Your Role
As SEO Lead, you'll own the strategy, execution, and optimization of SEO initiatives across multiple partner accounts.
You'll develop long-term organic growth strategies, lead technical and content optimization efforts, analyze performance, and identify new opportunities across SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO).
Success in this role requires balancing strategic thinking with hands-on execution while collaborating across Content, Web Development, Analytics, Paid Media, and Account Management teams.
Key Responsibilities
Develop and execute SEO, AEO, and GEO strategies across multiple higher education partner accounts
Build SEO roadmaps aligned with enrollment goals and business objectives
Conduct keyword, topic, competitor, entity, and search intent research
Lead technical SEO initiatives including site audits, crawl analysis, indexing, Core Web Vitals, structured data, and internal linking




Partner with Web Development teams to prioritize and implement technical SEO improvements
Optimize website content, landing pages, and content hubs for search visibility, user experience, and AI discoverability
Identify content gaps and opportunities to strengthen topical authority across the student journey
Monitor rankings, organic traffic, conversions, and other SEO KPIs to deliver actionable insights
Own monthly SEO reporting and communicate strategic recommendations to stakeholders
Stay current on search algorithm updates, AI search advancements, and evolving SEO best practices
Evaluate emerging search technologies and AI tools to improve workflows and search performance
Contribute to SEO documentation, operational standards, and continuous process improvements
You Bring
5+ years in SEO, with at least 3 focused on technical SEO, ideally at an agency or across multiple sites at once.
A track record otles, disapprovals, promotions, and what the feed does to Shopping and PMax delivery.Own the tracking.
GA4, GTM, Shopify goal imports versus a raw Google Ads tag, enhanced conversions, offline conversion imports for the lead gen accounts.
When the numbers do not reconcile, you are the one who finds out why.Diagnose the bottleneck, then go fix it.
Creative, offer, AOV, landing page, checkout, tracking.
Nobody is going to reassign it to another team.Build the things the account needs.
Landing pages, scripts, reporting, whatever removes the constraint.
We are heavy AI users and we expect you to build, not just prompt.You are a fit ifYou have done this with real money.
Hands on Google Ads at meaningful spend on DTC and eCommerce, with results you can walk us through: CPA, ROAS, revenue, and what you actually changed to get them.
Shopping and PMax specifically,



not just search.You are fluent in the whole stack , not one campaign type.
Search, Shopping, PMax, Demand Gen, YouTube, Merchant Center, GA4, GTM.
Bing is a nice to have.You are AI native, and you build.
This is a requirement, not a bonus.
You should already be using Claude or equivalent as a working tool rather than a novelty, and you should be able to build and ship a landing page with it.You can communicate your ideas in English at a native or near native level.
You will be in front of clients constantly.
You need to explain your thinking clearly, sell an idea on its merits, push back when a client is about to force the account into mediocrity, and raise a problem before it becomes a fire.
This matters as much as anything else on this list.You are skeptical of your own numbers.
You would rather run the holdout than protect the dashboard.You can work US Eastern business hours for client calls.
Where you live is up to you.Bonus: you have built or operated your own Shopify store, or you have run Meta at spend too.You are not a fit if"That was not my role" is in your vocabulary.
It is the fastest way to end an interview here.
If the feed was the problem on an account you ran, you should have done something about the feed.You want to be told what to do this week.You need a ticketing system to know what matters.You quote blended ROAS as if it settles the question.Why this role is excitingThis is not a maintenance job.
You would have real influence over how we run Google across the agency.You will work on real brands with real budgets.
We test aggressively.
We learn quickly.
We build frameworks that scale.You get trust on day one.
You get a lot of autonomy.
Some people thrive with it.
You will get feedback fast either way, and if you make it through the first 30 days you will probably be here for a long time.
Our retention on this team is very good and that is not an accident.You will grow into senior strategy.
We want people who want more responsibility.
If you perform, you will grow.
#J-*****-Ljbffr

📌 Senior Seo Manager (La Pampa)
🏢 Huzzle
📍 La Pampa