Senior Salesforce Marketing Cloud Developer ID*****
AgileEngine is an Inc. **** company that creates award-winning software for Fortune 500 brands and trailblazing startups across 17+ industries.
We rank among the leaders in areas like application development and AI/ML, and our people-first culture has earned us multiple Best Place to Work awards.
WHY JOIN US
If you're looking for a place to grow, make an impact, and work with people who care, we'd love to meet you!
ABOUT THE ROLE
We are looking for a Senior Salesforce Developer to connect customer data and campaign execution across Data Cloud and Marketing Cloud.
This person builds journeys, automations, and segmentation logic that power omnichannel engagement across email, mobile, and other channels.
Strong SQL and API skills support reliable, scalable delivery at a production level.
WHAT YOU WILL DO
Configure and develop Data Cloud capabilities, including ingestion, profile unification, calculated insights, and audience segmentation.
Build and optimize Marketing Cloud journeys, automations, triggered sends, and customer communication workflows.
Enable omnichannel use cases using integrated customer data across email, mobile, and other engagement channels.
Collaborate with cross-functional teams to design campaign-ready data models and activation strategies.
Develop reusable integration services and monitor platform interoperability.
Support campaign testing, release management, and production issue resolution.
Ensure platform solutions align with security, compliance, and customer data governance requirements.
Produce clear technical documentation and contribute to platform development best practices.
MUST HAVES
4+ years of experience on the Salesforce platform.
Proven delivery experience with Salesforce Marketing Cloud.
Strong development skills in SQL, APIs, automation frameworks, and Salesforce platform customization.
Experience with segmentation logic, profile data strategy, and cross-channel campaign enablement.
Strong troubleshooting and performance optimization capabilities.
Excellent communication and cross-functional collaboration skills.
NICE TO HAVES
Experience with Salesforce Data Cloud.
Experience with enterprise marketing technology ecosystems and customer data strategy.
Salesforce certifications in Marketing Cloud, Data Cloud, Platform Developer, or related areas.
Experience with Agile delivery, DevOps practices,



and CI/CD for Salesforce environments.
PERKS AND BENEFITS
Growth without limits: build your skills through mentorship, internal TechTalks, challenging projects, and a dedicated annual learning budget
Competitive compensation: get recognition tputation for combining strategic thinking, creative execution, and data-driven marketing to help universities and organizations achieve measurable growth.Your Role:The Web Analyst is a key member of the agency's Data and Analytics team, owning the web analytics and pixel deployment architecture that everything downstream depends on.
You'll implement tracking via Google Tag Manager, troubleshoot setup issues across every paid ad platform the agency runs, and make sure data collection from client websites is airtight, from the first click through to CRM entry.
Reporting to the Data and Analytics Manager, you're joining at a pivotal moment — the agency is scaling its roster of education and nonprofit partners, and this role is instrumental in evolving the tracking workflow that keeps every campaign measurable and every report trustworthy.You'll:Own tag management & deployment — deploy, configure, and maintain pixels, tags, and scripts in Google Tag Manager (native templates and Custom HTML); build and maintain data layers with the Web Services team; manage GTM container structure, triggers, and variables across a multi-client environment; implement server-side tagging where it improves measurement accuracy and durabilityOwn conversion tracking & platform integration — connect website activity to paid ad platforms (Meta, Google Ads, TikTok, LinkedIn, Snapchat) using both browser pixels and Conversion APIs (CAPI); configure standard and custom events (leads, applications, inquiries) for accurate reporting and platform optimization; configure and maintain event tracking and key events in GA4 from ad click through form submission and CRM entry; partner with Paid Media and Web Services so every campaign and landing page launches with tracking implemented and verifiedOwn QA, debugging & data integrity — audit and debug broken tags,



dropped events, and data discrepancies across client websites; troubleshoot mismatches between ad platforms, GA4, and CRM to root cause; run routine tag health audits across the portfolio; verify events in platform Events Managers and GA4 DebugView before any campaign goes liveOwn data privacy compliance — manage cookie consent banners and consent mode configuration across client sites; keep tracking implementations aligned with GDPR, CCPA, and other privacy regulations; monitor platform and browser changes that affect tracking durability and recommend adjustmentsSupport documentation & cross-team enablement — maintain tagging plans, naming conventions, and QA checklists; translate business requirements from account and client teams into functional tracking solutions; document technical setups so internal teams can interpret and rely on the dataYou Bring:3+ years of hands-on tracking or web analytics experience in a marketing or agency environmentIntermediate experience with GTM containers, trigger and variable creation, data layer implementation, and server-side taggingPractical experience planning, deploying, and troubleshooting conversion tracking across major ad platforms, with working knowledge of pixel and Conversion API (CAPI) configuration for Meta, Google Ads, TikTok, and LinkedInHands‐on GA4 experience, including event configuration, key events, and DebugViewComfort with HTML, CSS selectors, and basic JavaScript for tag troubleshooting and custom script implementation, and skilled use of GTM Preview mode and browser developer tools (inspect element, network tab)Understanding of data privacy requirements (GDPR, CCPA) and consent management platforms, and of how tracking decisions affect Paid Media performance KPIsAn analytical, solution-driven mindset with a growth orientation, and strong communication skills that turn technical tracking concepts into clear narratives for non-technical audiences — education marketing experience (traditional or online) is especially valuedBonus Points:Interest in using AI or LLM tools to streamline tag management audits, automate data layer validation, or troubleshoot complex tracking discrepancies across ad platformsFamiliarity using AI-drivannel campaign enablement.
Strong troubleshooting and performance optimization capabilities.
Excellent communication and cross-functional collaboration skills.
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📌 Salesforce Marketing Cloud Campaign Designer (Mendoza)
🏢 Agileengine
📍 Mendoza