Lifecycle Marketing Specialist (Remote - LATAM - USD)Spoiler: This is where your next big move begins.What this Journey Looks LikeAt Pearster, we connect talented professionals from around the world with exciting opportunities at international companies.
We are a dynamic, people-oriented team passionate about innovation, technology, and creating meaningful professional connections.We are looking for a Lifecycle Marketing Specialist to join our growing team and develop data-driven marketing strategies that engage, retain, and nurture customers throughout their entire journey.What You'll Lead and BuildPlan, execute, and optimize lifecycle marketing campaigns across email, SMS, push notifications, and other digital channels.Develop customer engagement strategies focused on acquisition, onboarding, activation, retention, and reactivation.Build and manage automated marketing workflows and customer journeys using CRM and marketing automation platforms.Segment customer audiences based on behavior, preferences, and lifecycle stages.Create and optimize personalized marketing campaigns to improve engagement, conversion, and retention rates.Coordinate campaign calendars, content requirements, and execution timelines.Conduct A/B testing to optimize messaging, subject lines, audience segmentation, and campaign performance.Monitor and analyze key marketing metrics, including open rates, click-through rates, conversions, retention, and customer lifetime value.Prepare performance reports and provide actionable recommendations based on campaign data.Collaborate with marketing, product, sales,



and customer success teams to ensure consistent communication throughout the customer journey.Identify opportunities to improve marketing automation, customer engagement, and lifecycle processes.Ensure campaigns follow data privacy regulations, consent requirements, and email marketing best practices.Stay updated on CRM technologies, marketing automation tools, and lifecycle marketing trends.What You Bring to the Table2+ years of experience in lifecycle marketing, CRM marketing, email marketing, or marketing automation.Advanced English (C1) – excellent written and verbal communication skills.Strong analytical, communication, and problem-solving skills.Excellent time management and organión y reporte de desvíos, y el compromiso con la mejora continua del sistema de gestión (FSSC *****).
Fomentar y comunicar la cultura participando activamente de las actividades propuestas.
Conocimientos en:
Transformación Digital Industrial e Industria 4.0.
Ciberseguridad OT/IT basada en marcos NIST, ISA/IEC ***** y gestión de riesgos industriales.
Metodologías Agile, Scrum y gestión tradicional de proyectos.
Analítica de datos, inteligencia artificial y machine learning aplicados a procesos industriales y mantenimiento predictivo.
Microsoft Power Platform (Power Apps, Power Automate, Power BI, Copilot Studio)



y soluciones low-code/no-code.
Plataformas de datos industriales, Azure Cloud, Azure Data Explorer (ADX) e integración de datos OT/IT.
Diseño y desarrollo de soluciones digitales con foco en experiencia de usuario (UX/UI) y adopción tecnológica.
Lenguajes de programación, APIs, bases de datos relacionales y no relacionales.
Sistemas de automatización industrial, SCADA, HMI, historiadores de datos e integración con PLCs.
Redes industriales y corporativas: Switching, Routing, VLANs, PROFINET, diagnóstico de redes OT y segmentación industrial.
Beneficios y cultura
Días adicionales de vacaciones.
Viernes Flex.
Día de cumpleaños flex.
Caja de productos bimestral.
Descuentos en becas de grado y posgrado, cursos cortos e idiomas.
Posibilidad de participar del programa de acciones.
Y mucho más!
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, integral consumers, partners, and communities.
We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business.
At Unilever we are interested in every individual bring ing their 'Whole Self' to work and this includes you!
Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
#LI-Onsite
Job Category: Supply Chain
Job Type: Full time
Industry:
#J-*****-Ljbffr

📌 Email And Lifecycle Marketing Specialist | Argentina (Rosario)
🏢 Bluelight Consulting
📍 Rosario