Marketing Coordinator | Regls during US Eastern business hours, because you are the client's point of contact.
The rest of your day is yours.
Nobody here is on a time clock.
We judge you on output.
If you want a lane, a ticket queue, and a scope document, this is a bad fit and we will both know it fast.
If you want to own the whole picture and be judged on whether the number moved, keep reading.
Requirements
What the job looks like
Own a set of DTC accounts as the strategist, the buyer, and the client's direct point of contact.
Budgets run from $5k/mo to well into six figures a month.
Own the client relationship.
There is no account manager between you and them.
You present the results, the plan, and the reasoning, and you are the one who answers when something is not working.
Audit before you touch anything.
Every account we take over gets a real review first: campaign and ad group structure, keywords versus search terms, negatives, bidding strategy per campaign type, impression share, feed health, landing pages, audiences, and conversion tracking.
Then a Loom walking the client through what you found.
That Loom is how we sell and it is how we keep people.
Run brand and non brand as different businesses.
Brand is mostly assisted conversion and it usually belongs on target impression share, not target CPA.
Non brand is where the growth is and where the waste is.
Report them separately or you are reporting nothing.
Know what PMax is actually doing.
The most common mistake we see is optimizing PMax against an incremental CAC when half the volume inside it is branded.
If you cannot separate those two, you cannot set a target.




Keep Google's automation on a leash.
Auto applied recommendations, auto applied assets, and auto created sitelinks have cost our clients real money.
We audit for them on a schedule.
Own the feed.
Merchant Center hygiene, product titles, disapprovals, promotions, and what the feed does to Shopping and PMax delivery.
Own the tracking.
GA4, GTM, Shopify goal imports versus a raw Google Ads tag, enhanced conversions, offline conversion imports for the lead gen accounts.
When the numbers do not reconcile, you are the one who finds out why.
Diagnose the bottleneck, then go fix it.
Creative, offer, AOV, landing page, checkout, tracking.
Nobody is going to reassign it to another team.
Build the things the account needs.
Landing pages, scripts, reporting, whatever removes the constraint.
We are heavy AI users and we expect you to build, not just prompt.
You are a fit if
You have done this with real money.
Hands on Google Ads at meaningful spend on DTC and eCommerce, with results you can walk us through: CPA, ROAS, revenue, and what you actually changed to get them.
Shopping and PMax specifically, not just search.
You are fluent in the whole stack , not one campaign type.
Search, Shopping, PMax, Demand Gen, YouTube, Merchant Center, GA4, GTM.




Bing is a nice to have.
You are AI native, and you build.
This is a requirement, not a bonus.
You should already be using Claude or equivalent as a working tool rather than a novelty, and you should be able to build and ship a landing page with it.
You can communicate your ideas in English at a native or near native level.
You will be in front of clients constantly.
You need to explain your thinking clearly, sell an idea on its merits, push back when a client is about to force the account into mediocrity, and raise a problem before it becomes a fire.
This matters as much as anything else on this list.
You are skeptical of your own numbers.
You would rather run the holdout than protect the dashboard.
You can work US Eastern business hours for client calls.
Where you live is up to you.
Bonus: you have built or operated your own Shopify store, or you have run Meta at spend too.
You are not a fit if
"That was not my role" is in your vocabulary.
It is the fastest way to end an interview here.
If the feed was the problem on an account you ran, you should have done something about the feed.
You want to be told what to do this week.
You need a ticketing system to know what matters.
You quote blended ROAours) - given a target segment and API access, produce a scored, enriched contact list, a three-touch sequence, and the script or flow that generated it; one touch has to survive a claims review
Working session with a founder - pick the exercise apart together and build one more thing live in Claude Code
#J-*****-Ljbffr

📌 Remote Creative Project Coordinator – Marketing (Rosario)
🏢 Universidad Austral, Buenos Aires
📍 Rosario