Technical SEO Lead | Remote for U.S.-Based Higher Education Marketing Agency
Our client is a performance marketing agency specializing in mission-driven organizations across higher education and nonprofit sectors.
They combine strategy, creative, and data-driven execution to help universities and organizations achieve measurable growth in enrollments, applications, inquiries, and awareness.
Your Role
As Technical SEO Lead, you'll be the technical SEO expert across a portfolio of higher education partner accounts.
Your work improves their visibility in traditional search, answer engines, and generative AI search.
The role has two sides.
The first is technical SEO: you find the issues that affect rankings and traffic, write specs developers can act on, and follow through until fixes are live.
The second is building Claude-based tools and workflows that reduce manual work in audits, reporting, QA, and content production.
That way the team spends its time editing and reviewing rather than starting from scratch.
You'll work alongside the SEO Lead and support the Executive Director of SEO.
Lead technical SEO across client accounts
Run technical audits covering crawlability, indexation, site architecture, internal linking, Core Web Vitals, structured data, redirects, and broken links
Prioritize issues by impact and effort, and defend those calls
Write dev-ready specs for web developers and client teams, then follow through until fixes are released and verified
Handle light WordPress implementation yourself: titles, meta descriptions, plugin-level redirects, and schema through tools like Yoast or Rank Math
Monitor Google Search Console and GA4 to catch drops, errors, and indexing problems before clients do
Own technical readiness for AI search (AEO/GEO): crawler access, structured data, entity optimization, and content structure that LLM-driven search can parse and cite
Build the systems that scale the SEO service
Design and build Claude-based tools, agents, and workflows for technical audits, issue prioritization, reporting, and QA
Build content production systems that convert briefs, client rules, and optimization targets into near-publish-ready drafts
Translate team standards (writing rules, client guidelines, audit checklists) into reusable systems the whole team can run
Connect Search Console, GA4, crawl exports, and Ahrefs/Semrush into workflows that surface what needs attention
Document each system, train the team on it, and measure whether it saves time or improves results, retiring the ones that don't
Support the team and client success
Act as the team's go-to resource on technical questions
Join client calls when a deep technical topic needs expert explanation, with the SEO Lead leading the conversation
Evaluate emerging search technologies and recommend new tools, processes, and workflows
You Bring
5+ years in SEO, with at least 3 focused on technical SEO, ideally at an agency or across multiple sites at once
A track record of uncovering the highest-impact issues on a site, prioritizing them, and getting them fixed.




We care more about your judgment than the lengtilt)Technical Assessment (a real-world data engineering case study)Final Interview with company leadershipWeb Analyst | Remote for Marketing Agency for EducationOur client is a fast-growing performance marketing agency specializing in mission-driven organizations across higher education and nonprofit sectors.
Since launching in ****, the agency has built a strong reputation for combining strategic thinking, creative execution, and data-driven marketing to help universities and organizations achieve measurable growth.Company Overview:Our client is a fast-growing performance marketing agency specializing in mission-driven organizations across higher education and nonprofit sectors.
Since launching in ****, the agency has built a strong reputation for combining strategic thinking, creative execution, and data-driven marketing to help universities and organizations achieve measurable growth.Your Role:The Web Analyst is a key member of the agency's Data and Analytics team, owning the web analytics and pixel deployment architecture that everything downstream depends on.
You'll implement tracking via Google Tag Manager, troubleshoot setup issues across every paid ad platform the agency runs, and make sure data collection from client websites is airtight, from the first click through to CRM entry.
Reporting to the Data and Analytics Manager, you're joining at a pivotal moment — the agency is scaling its roster of education and nonprofit partners, and this role is instrumental in evolving the tracking workflow that keeps every campaign measurable and every report trustworthy.You'll:Own tag management & deployment — deploy, configure, and maintain pixels, tags, and scripts in Google Tag Manager (native templates and Custom HTML); build and maintain data layers with the Web Services team; manage GTM container structure, triggers, and variables across a multi-client environment; implement server-side tagging where it improves measurement accuracy and durabilityOwn conversion tracking & platform integration — connect website activity to paid ad platforms (Meta, Google Ads, TikTok, LinkedIn, Snapchat) using both browser pixels and Conversion APIs (CAPI); configure standard and custom events (leads, applications, inquiries) for accurate reporting and platform optimization; configure and maintain event tracking and key events in GA4 from ad click through form submission and CRM entry; partner with Paid Media and Web Services so every campaign and landing page launches with tracking implemented and verifiedOwn QA, debugging & data integrity — audit and debug broken tags, dropped events, and data discrepancies across client websites; troubleshoot mismatches between ad platforms, GA4,



and CRM to root cause; run routine tag health audits across the portfolio; verify events in platform Events Managers and GA4 DebugView before any campaign goes liveOwn data privacy compliance — manage cookie consent banners and consent mode configuration across client sites; keep tracking implementations aligned with GDPR, CCPA, and other privacy regulations; monitor platform and browser changes that affect tracking durability and recommend adjustmentsSupport documentation & cross-team enablement — maintain tagging plans, naming conventions, and QA checklists; translate business requirements from account and client teams into functional tracking solutions; document technical setups so internal teams can interpret and rely on the dataYou Bring:3+ years of hands-on tracking or web analytics experience in a marketing or agency environmentIntermediate experience with GTM containers, trigger and variable creation, data layer implementation, and server-side taggingPractical experience planning, deploying, and troubleshooting conversion tracking across major ad platforms, with working knowledge of pixel and Conversion API (CAPI) configuration for Meta, Google Ads, TikTok, and LinkedInHands‐on GA4 experience, including event configuration, key events, and DebugViewComfort with HTML, CSS selectors, and basic JavaScript for tag troubleshooting and custom script implementation, and skilled use of GTM Preview mode and browser developer tools (inspect element, network tab)Understanding of data privacy requirements (GDPR, CCPA) and consent management platforms, and of how tracking decisions affect Paid Media performance KPIsAn analytical, solution-driven mindset with a growth orientation, and strong communication skills that turn technical tracking concepts into clear narratives for non-technical audiences — education marketing experience (traditional or online) is especially valuedBonus Points:Interest in using AI or LLM tools to streamline tag management audits, automate data layer validation, or troubleshoot complex tracking discrepancies across ad platformsFamiliarity using AI-driven insights to assist server-side tag configuration, optimize conversion modeling in privacy-first environments, or generate technical documentation for tracking setupsAn AI-forward mindset — curiosity about emerging AI trends in marketing technology and a willingness to experiment with new tools that could improve tracking efficiency or data analysisWhat's Offered:Remote role with the flexibility that comes with a distributed, async-friendly teamCompetitive compensation based on experience and locationA pivotal, high-visibility seat on a scaling Data & Analytics team, with real ownership over the tracking infrastructure every campaign and report depends onThe chance to build the measurement backbone for an agency whose partners are education and nonprofit organizations working to build a better worldA culture built around finding a better way, playing as a team of A-players, and treating results as the engine rather than the goalDirect impact: the tags and tracking decisions you make show up directly in whether partners can trust their own dataInterview Process:Application Review (resume + a few questions)Screening Call with Atomic HRHiring Team Interview (walkthrough of a pipeline or data model you've built)Technical Assessment (a real-world data engineering case study)Final Interview with company leadership
#J-*****-Ljbffr

📌 Technical Seo Lead | Remote For U.S.-Based Higher Education Marketing Agency (Santa Fe)
🏢 Atomic Hr
📍 Santa Fe