Fabula is a fast-growing D2C coffee brand in the United States.
We're looking for a Head of Growth aka killer performance media buyer/creative strategist who is already operating at a high level in eCommerce.
This isn't a role for someone who wants to learn how to scale an eCommerce brand.
We want someone who has already done it.
Our goal is simple: bring in someone who can jump in, take ownership of our growth engine, and take Fabula to the next level.
What you'll own
Paid media: Own and scale Meta as the primary acquisition channel, with additional experience across Google and/or TikTok
Paid Creative strategy: Identify winning customer angles, hooks, messaging, formats, and concepts based on performance data and customer research
Creative testing: Build and manage a systematic testing pipeline and rapidly identify winning creatives
Full-funnel performance: Analyze and optimize the entire journey from ad advertorial/landing page offer conversion
Research: Mine customer reviews, surveys, Reddit, competitor ads, Meta Ads Library, and other sources for new angles and opportunities
Creative production: Brief and manage UGC creators, editors, and designers - while remaining hands-on with scripts, hooks, copy, and creative direction
Performance analysis: Make daily decisions around what to scale,



iterate, or kill based on CPA, ROAS, CTR,ssion with multiple stakeholders.
Minimum Qualifications
10+ years Enterprise sales experience
Possess executive maturity, presence and experience in building trust with decision makers and articulating business value to key decision makers
Experience in leading and driving the entire sales cycle, orchestrating cross-functional teams where necessary, leveraging repeatable offerings that maximize revenue and increase client satisfaction
Analytical and problem-solving experience with large-scale systems
Experience operating autonomously across multiple teams, demonstrated critical thinking, and thought leadership
Bachelor's degree
Preferred Qualifications
Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
Industry: Internet
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