General Manager - Marketing and Ecommerce GrowthHoopStars | Parent-company Marketing Team LeadFull-time.
Remote from LATAM.
Toronto working hours.
Potential future relocation to the US or Canada by mutual agreement.Build the business.
Build the marketing team.HoopStars is a Toronto-based youth basketball business with recurring customers and technology-enabled operations.
We are looking for a hands-on General Manager whose strongest skills are marketing, ecommerce and profitable growth, and who can take responsibility for the whole business.You will divide your time approximately equally between running HoopStars and building and managing the parent company Community Sports Partners' marketing team across its brands.
This is one vacancy advertised across multiple locations.
Candidates elsewhere in LATAM are also welcome; apply once using your preferred location listing.You should understand how to turn advertising into customers, improve conversion, increase repeat purchases and make the numbers work.
You will also own budgets, operating performance and the team delivering the customer experience.HoopStars | Parent-company Marketing Team LeadFull-time.
Remote from LATAM.
Toronto working hours.
Potential future relocation to the US or Canada by mutual agreement.Build the business.
Build the marketing team.HoopStars is a Toronto-based youth basketball business with recurring customers and technology-enabled operations.
We are looking for a hands-on General Manager whose strongest skills are marketing, ecommerce and profitable growth, and who can take responsibility for the whole business.You will divide your time approximately equally between running HoopStars and building and managing the parent company Community Sports Partners' marketing team across its brands.




This is one vacancy advertised across multiple locations.
Candidates elsewhere in LATAM are also welcome; apply once using your preferred location listing.You should understand how to turn advertising into customers, improve conversion, increase repeat purchases and make the numbers work.
You will also own budgets, operating performance and the team delivering the customer experience.What you will ownRun HoopStars: Own its business plan, budget, revenue, profitability and cash forecasts.
Lead sales and operations, ensuring programmes, coaches, venues and service quality keep pace with demand.Drive digital growth: Improve paid search and social, creative, landing pages, enrollment funnels, pricing, offers, referrals and retention.Build the parent marketing team: Define the structure, recruit specialists, appoint contractors or agencies where useful, and manage priorities and performance across brands.Establish commercial discipline: Connect campaign performance to paying customers, repeat enrollment and contribution profit.
Allocate marketing investment using reliable reporting and testing.Stay close to execution: Inspect advertising accounts, diagnose funnel problems and help launch improvements yourself while building a team that can execute consistently.Support and autonomyThe parent provides bookkeeping assistath the curiosity and willingness to learn new tools, systems,



and software.
Proficiency in Microsoft Excel and confidence working with spreadsheets.
Strong communication skills and the ability to explain technical concepts in a clear, accessible way.
A proactive attitude, sound judgment, and a strong sense of ownership when handling customer issues.
Preferred Qualifications
Previous experience with GoHighLevel, HubSpot, or similar CRM platforms.
Experience in SaaS technical support, software troubleshooting, or application support.
Experience delivering live platform demonstrations, onboarding sessions, or customer training.
Familiarity with ticketing systems, knowledge bases, and customer support tools.
Experience identifying recurring technical issues or contributing to process and operational improvements.
Ability to work with multiple browser-based applications while managing customer interactions.
Equipment & Technical Requirements
Reliable high-speed internet connection suitable for full-time remote work and video calls.
A reliable laptop capable of running multiple browser-based applications simultaneously (desktop computers are not accepted).
A working webcam for meetings, training, and platform demonstrations.
A quiet, professional, and distraction-free home workspace.
What We Offer
Competitive full-time compensation based on experience.
Fully remote role with versátil scheduling options.
Structured onboarding and ongoing product and technical training.
A supportive team culture where ideas, initiative, and problem-solving are encouraged.
Opportunities to develop technical support and SaaS platform expertise.
Clear opportunities for professional growth within the company.
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