Google Ads Media Buyer / Growth Strategist (Remote)
Cordoba Sweat Pants Agency
Hoy
Everyone can run a search campaign.
Almost nobody can tell you whether it worked.
That is the whole job.
Google will happily show you a 6x ROAS built almost entirely out of people who already knew your client's name.
It will auto apply assets you did not ask for.
It will report a number that makes a client feel great and tells you nothing about whether you grew the business.
So we do not hire people to manage Google Ads.
We hire marketers who can tell the difference between demand they created and demand they harvested, and who can prove it to a client's face.
At Sweat Pants Agency we work with around 50 DTC and eCommerce brands, 20 to 25 of them on paid media.
We spend $6 to $9M a month on Meta and $1 to $2M a month on Google.
We are the only agency behind two INC #1 fastest growing brands, both from zero.
You would own a set of our Google accounts end to end.
Here is what "end to end" actually means.
You are the account manager.
We do not have any.
You talk to the client directly.
You write the updates, you run the calls, and you defend the call you made.
The reason we do it this way is ownership.
When you are the person answering for the account, it is your result, not somebody else's summary of your result.
You own the whole funnel, not the campaign.
Feed and Merchant Center, search and Shopping and PMax, Demand Gen and YouTube, the landing page, and the conversion tracking underneath all of it.
If the feed is why Shopping is starving, that is yours.
If the page is why the clicks do not convert, that is yours too.
Our team ships advertorials, comparison pages, and PDPs in Claude Code, deploys them to Vercel, points a subdomain at them, and tests them live before anything touches the client's Shopify theme.
You are expected to have an opinion about attribution and to defend it.
We optimize to NC-CPA and NC-ROAS, not blended and not last click.
We have turned brand search off to see what actually shifts to organic.
We run geo holdouts.
If a campaign is not incremental, we would rather know than keep the number.
You can live anywhere.
We are remote and we hire worldwide.
The one hard requirement is that you can take client calls during US Eastern business hours, because you are the client's point of contact.
The rest of your day is yours.
Nobody here is on a time clock.
We judge you on output.
If you want a lane, a ticket queue, and a scope document, this is a bad fit and we will both know it fast.




If you want to own the whole picture and be judged on whether the number moved, keep reading.
Requirements
What the job looks like
Own a set of DTC accounts as the strategist, the buyer, and the client's direct point of contact.
Budgets run from $5k/mo to well into six figures a month.
Own the client relationship.
There is no account manager between you and them.
You present the results, the plan, and the reasoning, and you are the one who answers when something is not working.
Audit before you touch anything.
Every account we take over gets a real review first: campaign and ad group structure, keement server-side tagging where it improves measurement accuracy and durabilityOwn conversion tracking & platform integration — connect website activity to paid ad platforms (Meta, Google Ads, TikTok, LinkedIn, Snapchat) using both browser pixels and Conversion APIs (CAPI); configure standard and custom events (leads, applications, inquiries) for accurate reporting and platform optimization; configure and maintain event tracking and key events in GA4 from ad click through form submission and CRM entry; partner with Paid Media and Web Services so every campaign and landing page launches with tracking implemented and verifiedOwn QA, debugging & data integrity — audit and debug broken tags, dropped events, and data discrepancies across client websites; troubleshoot mismatches between ad platforms, GA4, and CRM to root cause; run routine tag health audits across the portfolio; verify events in platform Events Managers and GA4 DebugView before any campaign goes liveOwn data privacy compliance — manage cookie consent banners and consent mode configuration across client sites; keep tracking implementations aligned with GDPR, CCPA, and other privacy regulations; monitor platform and browser changes that affect tracking durability and recommend adjustmentsSupport documentation & cross-team enablement — maintain tagging plans, naming conventions,



and QA checklists; translate business requirements from account and client teams into functional tracking solutions; document technical setups so internal teams can interpret and rely on the dataYou Bring:3+ years of hands-on tracking or web analytics experience in a marketing or agency environmentIntermediate experience with GTM containers, trigger and variable creation, data layer implementation, and server-side taggingPractical experience planning, deploying, and troubleshooting conversion tracking across major ad platforms, with working knowledge of pixel and Conversion API (CAPI) configuration for Meta, Google Ads, TikTok, and LinkedInHands‐on GA4 experience, including event configuration, key events, and DebugViewComfort with HTML, CSS selectors, and basic JavaScript for tag troubleshooting and custom script implementation, and skilled use of GTM Preview mode and browser developer tools (inspect element, network tab)Understanding of data privacy requirements (GDPR, CCPA) and consent management platforms, and of how tracking decisions affect Paid Media performance KPIsAn analytical, solution-driven mindset with a growth orientation, and strong communication skills that turn technical tracking concepts into clear narratives for non-technical audiences — education marketing experience (traditional or online) is especially valuedBonus Points:Interest in using AI or LLM tools to streamline tag management audits, automate data layer validation, or troubleshoot complex tracking discrepancies across ad platformsFamiliarity using AI-driven insights to assist server-side tag configuration, optimize conversion modeling in privacy-first environments, or generate technical documentation for tracking setupsAn AI-forward mindset — curiosity about emerging AI trends in marketing technology and a willingness to experiment with new tools that could improve tracking efficiency or data analysisWhat's Offered:Remote role with the flexibility that comes with a distributed, async-friendly teamCompetitive compensation based on experience and locationA pivotal, high-visibility seat on a scaling Data & Analytics team, with real ownership over the tracking infrastructure every campaign and report depends onThe chance to build the measurement backbone for an agency whose partners are education and nonprofit organizations working to build a better worldA culture built around finding a better way, playing as a team of A-players, and treating results as the engine rather than the goalDirect impact: the tags and tracking decisions you make show up directly in whether partners can trust their own dataInterview Process:Application Review (resume + a few questions)Screening Call with Atomic HRHiring Team Interview (walkthrough of a pipeline or data model you've built)Technical Assessment (a real-world data engineering case study)Final Interview with company leadership
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