Google Ads Media Buyer / Growth Strategist (Remote)Cordoba Sweat Pants AgencyHoyEveryone can run a search campaign.
Almost nobody can tell you whether it worked.That is the whole job.Google will happily show you a 6x ROAS built almost entirely out of people who already knew your client's name.
It will auto apply assets you did not ask for.
It will report a number that makes a client feel great and tells you nothing about whether you grew the business.So we do not hire people to manage Google Ads.
We hire marketers who can tell the difference between demand they created and demand they harvested, and who can prove it to a client's face.At Sweat Pants Agency we work with around 50 DTC and pouches) and sells it direct‐to‐consumer in the UK.
Because Meta, Google, and TikTok all prohibit nicotine advertising, there is no ad budget this company can spend to buy growth — every channel that's left (search, owned email and SMS, subscription retention, referral, retail and trade, athlete and podcast partnerships, field sampling) has to be built and wired together by hand.
That constraint is the whole shape of this job.Your Role:This role exists because the easy version of growth marketing isn't available here — someone has to build the campaign machinery, not just brief it.
You'll spend real time each week directing Claude Code to connect APIs, enrich lists, and automate recurring work, and the rest of your time running campaigns alongside the people actually knocking on doors: sales, field, and partnerships.
You report directly to the two founders, at manager level, fully hands‐on, with no reports of your own (headcount comes later, if at all).
Success looks like a trade and partnership outbound engine that runs itself, a field team that's armed and getting better each cycle, owned channels (search, lifecycle, retention, referral) doing the growth work that paid acquisition can't, and numbers everyone can actually trust.A note on the category: this is a regulated product, and the rules aren't style guidance — they're hard constraints on the job itself.
No health, cessation, or performance claims anywhere, ever.
Age and territory gating (18+, UK only) stays intact, full stop.
No paid social or paid search for the product, no workarounds.
Nothing overstated in writing.
If that reads as a limitation on the work rather than the presente shape of it,



this isn't the right seat.You'll:Build and run the trade and partnership outbound engine — define the segment, pull and enrich the list, verify and score contacts, write and track the sequence, and know when not to use a sequencer (some outreach has to go out by hand)Arm the field team (sampling, shop visits, trade shows) with target lists, routes, one‐pagers, and post‐visit follow‐up sequences, then work alongside them so the next version is betterOwn the channels that are actually open here: search and content, lifecycle email and SMS, subscription retention (win‐back, dunning recovery, pause‐instead‐of‐cancel), and referral programs, including the reconciliation behind themProduce creative in‐house with AI tools against the brand's existing visual system — knowing when to generate, when to composite a real product shot instead, and when to send a piece to a humanAutomate anything manual and recurring — enrichment scripts, list hygiene, report pulls, campaign QA, content pipelines — instead of adding it to someone's checklistOwn first‐party measurement (order and subscription data, cohort retention, referral attribution, search visibility), since no ad platform is feeding this business conversion data, and flag a bad number before anyone else finds itYou Bring:Real, hands‐on experience directing Claude Code (or an equivalent coding agent) on live work — connected to an API or MCP server, shipping something still in use today.
This is the one non‐negotiable requirement on this list, and it's tested directly in the interview process; nearly everything else here is trainable3+ years hands‐on in marketing — the profile that fits typically started in a coordinator‐type role, got tired of waiting on others to pull data or wire up tools, and taught themselves to do itCold outbound you've run yourself, start to finish: built the list, wrote the sequence, watched the reply rate, fixed deliverability when it broke, using Apollo or an equivalent plus at least one sequencerComfortable with data — you read a CSV without flinching, write SQL or get there with help,



and know why a bad join can quietly double your numbersWorking scripting ability in Python or JavaScript (or a track record of directing AI to write and debug it while keeping it honest), and you use gitAPIs are ordinary to you: auth, keys, rate ld on DTC and eCommerce, with results you can walk us through: CPA, ROAS, revenue, and what you actually changed to get them.
Shopping and PMax specifically, not just search.You are fluent in the whole stack , not one campaign type.
Search, Shopping, PMax, Demand Gen, YouTube, Merchant Center, GA4, GTM.
Bing is a nice to have.You are AI native, and you build.
This is a requirement, not a bonus.
You should already be using Claude or equivalent as a working tool rather than a novelty, and you should be able to build and ship a landing page with it.You can communicate your ideas in English at a native or near native level.
You will be in front of clients constantly.
You need to explain your thinking clearly, sell an idea on its merits, push back when a client is about to force the account into mediocrity, and raise a problem before it becomes a fire.
This matters as much as anything else on this list.You are skeptical of your own numbers.
You would rather run the holdout than protect the dashboard.You can work US Eastern business hours for client calls.
Where you live is up to you.Bonus: you have built or operated your own Shopify store, or you have run Meta at spend too.You are not a fit if"That was not my role" is in your vocabulary.
It is the fastest way to end an interview here.
If the feed was the problem on an account you ran, you should have done something about the feed.You want to be told what to do this week.You need a ticketing system to know what matters.You quote blended ROAS as if it settles the question.Why this role is excitingThis is not a maintenance job.
You would have real influence over how we run Google across the agency.You will work on real brands with real budgets.
We test aggressively.
We learn quickly.
We build frameworks that scale.You get trust on day one.
You get a lot of autonomy.
Some people thrive with it.
You will get feedback fast either way, and if you make it through the first 30 days you will probably be here for a long time.
Our retention on this team is very good and that is not an accident.You will grow into senior strategy.
We want people who want more responsibility.
If you perform, you will grow.
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