About the roleAs an Optimization Representative , you will make an impact by helping advertisers improve the performance of their digital marketing campaigns through data-driven recommendations and strategic account optimization.
You will be a valued member of the Optimization Services team and work collaboratively with Account Managers, Strategists, and advertising clients across multiple integral markets.
In this role, you will:
Optimize and improve the performance of digital advertising accounts across Search, Display, Video, Shopping, and App campaigns.
Analyze campaign performance data and identify opportunities to increase effectiveness, efficiency, and return on investment.
Build, organize, and restructure advertising accounts to align with business goals and best practices.
Partner with internal stakeholders in a consultative capacity to provide strategic recommendations and performance insights.
Create, adapt, and localize keywords, ad copy, and campaign assets while considering cultural nuances and business objectives.
Deliver high-quality work within established timelines, supporting both complex and high-value customer accounts.
Contribute to a positive customer experience through effective communication and solution-oriented support.
Work model
We believe hybrid work is the way forward as we strive to provide flexibility wherever possible.
Based on this role's business requirements, this is a hybrid position requiring 2-3 days a week in a client or Cognizant office in Buenos Aires, Argentihe lead gen accounts.
When the numbers do not reconcile, you are the one who finds out why.
Diagnose the bottleneck, then go fix it.




Creative, offer, AOV, landing page, checkout, tracking.
Nobody is going to reassign it to another team.
Build the things the account needs.
Landing pages, scripts, reporting, whatever removes the constraint.
We are heavy AI users and we expect you to build, not just prompt.
You are a fit if
You have done this with real money.
Hands on Google Ads at meaningful spend on DTC and eCommerce, with results you can walk us through: CPA, ROAS, revenue, and what you actually changed to get them.
Shopping and PMax specifically, not just search.
You are fluent in the whole stack , not one campaign type.
Search, Shopping, PMax, Demand Gen, YouTube, Merchant Center, GA4, GTM.
Bing is a nice to have.
You are AI native, and you build.
This is a requirement, not a bonus.
You should already be using Claude or equivalent as a working tool rather than a novelty, and you should be able to build and ship a landing page with it.
You can communicate your ideas in English at a native or near native level.
You will be in front of clients constantly.
You need to explain your thinking clearly, sell an idea on its merits, push back when a client is about to force the account into mediocrity, and raise a problem before it becomes a fire.
This matters as much as anything else on this list.
You are skeptical of your own numbers.
You would rather run the holdout than protect the dashboard.
You can work US Eastern business hours for client calls.
Where you live is up to you.
Bonus: you have built or operated your own Shopify store, or you have run Meta at spend too
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