General Manager - Marketing and Ecommerce Growth
HoopStars | Parent-company Marketing Team Lead
Full-time.
Remote from LATAM.
Toronto working hours.
Potential future relocation to the US or Canada by mutual agreement.
Build the business.
Build the marketing team.
HoopStars is a Toronto-based youth basketball business with recurring customers and technology-enabled operations.
We are looking for a hands‐on General Manager whose strongest skills are marketing, ecommerce and profitable growth, and who can take responsibility for the whole business.
You will divide your time approximately equally between running HoopStars and building and managing the parent company Community Sports Partners' marketing team across its brands.
This is one vacancy advertised across multiple locations.
Candidates elsewhere in LATAM are also welcome; apply once using your preferred location listing.
You should understand how to turn advertising into customers, improve conversion, increase repeat purchases and make the numbers work.
You will also own budgets, operating performance and the team delivering the customer experience.
What you will own
Run HoopStars: Own its business plan, budget, revenue, profitability and cash forecasts.
Lead sales and operations, ensuring programmes, coaches, venues and service quality keep pace with demand.
Drive digital growth: Improve paid search and social, creative, landing pages, enrollment funnels, pricing, offers, referrals and retention.
Build the parent marketing team: Define the structure, recruit specialists, appoint contractors or agencies where useful, and manage priorities and performance across brands.
Establish commercial discipline:



Connect campaign performance to paying customers, repeat enrollment and contribution profit.
Allocate marketing investment using reliable reporting and testing.
Stay close to execution: Inspect advertising accounts, diagnose funnel problems and help launch improvements yourself while building a team that can execute consistently.
Support and autonomy
The parent provides bookkeeping assistance, HR support, IT and website support, and a local manager covering customer service and day‐to‐day sales.
You will propose budgets and team plans, then make operating decisions within agreed authority.
After onboarding, the founder expects a monthly business review, supported by clear weekly reporting and escalation of exceptional issues.
Your first 90 days
Understand the customers, operations and economics.
Audit marketing across the brands.
Establish reporting, propose the marketing team structure and hiring prioriy, complex accounting work and demanding client environments, and who is ready to take that experience into a more hands‐on, ownership‐driven role.
You're confident owning full‐cycle accounting, month‐end close and financial reporting , while also reviewing work, managing priorities and ensuring that client deliverables are accurate and delivered on time.




You're comfortable working directly with clients, founders, CFOs and senior finance professionals .
You communicate clearly in English and can explain what the numbers mean — not just what the numbers are.
This role is 100% in English , both internally and with clients.
You have experience reviewing or mentoring other accountants and are comfortable providing guidance, giving feedback and taking responsibility for the quality of the work delivered by your team.
You're able to work with at least partial overlap with Eastern Time business hours.
Availability from 9am to 6pm Eastern Time is a plus.
Experience with QuickBooks Online, Xero, Taxprep or CaseWare is a plus, as is experience working with SaaS, technology, fintech or Web3 companies .
A CPA designation or active CPA pursuit is also a plus.
Benefits
Why Convoy?
You'll work with interesting companies, smart people and problems that don't always come with an instruction manual.
You'll have direct exposure to founders and senior finance leaders and get to see how growing companies actually operate.
Because we're small, your work is visible and your ideas can have an impact.
We're remote‐friendly, with team members working from Toronto and different parts of the world.
It's fast‐paced.
It's challenging.
And it's definitely not boring.
If you want a role where you can keep learning, take real ownership and grow beyond traditional accounting , we'd like to hear from you.
Compensation
We offer USD 24,******,000 per year , depending on experience and qualifications.
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