GTM Engineer (Go-to-market) | Regulated DTC Consumer BrandOur client is a small, founder-led consumer brand based in Austin, TX, that makes a regulated nicotine product (tobacco-free pouches) and sells it direct-to-consumer in the UK.
Because Meta, Google, and TikTok all prohibit nicotine advertising, there is no ad budget this company can spend to buy growth — every channel that's left (search, owned email and SMS, subscription retention, referral, retail and trade, athlete and podcast partnerships, field sampling) has to be built and wired together by hand.
That constraint is the whole shape of this job.Company Overview:Our client is a small, founder-led consumer brand based in Austin, TX, that makes a regulated nicotine product (tobacco‐free pouches) and sells it direct‐to‐consumer in the UK.
Because Meta, Google, and TikTok all prohibit nicotine advertising, there is no ad budget this company can spend to buy growth — every channel that's left (search, owned email and SMS, subscription retention, referral, retail and trade, athlete and podcast partnerships, field sampling) has to be built and wired together by hand.
That constraint is the whole shape of this job.Your Role:This role exists because the easy version of growth marketing isn't available here — someone has to build the campaign machinery, not just brief it.
You'll spend real time each week directing Claude Code to connect APIs, enrich lists, and automate recurring work, and the rest of your time running campaigns alongside the people actually knocking on doors: sales, field, and partnerships.
You report directly to the two founders, at manager level, fully hands‐on, with no reports of your own (headcount comes later, if at all).
Success looks like a trade and partnership outbound engine that runs itself, a field team that's armed and getting better each cycle, owned channels (search, lifecycle, retention, referral) doing the growth work that paid acquisition can't, and numbers everyone can actually trust.A note on the category: this is a regulated product, and the rules aren't style guidance — they're hard constraints on the job itself.
No health, cessation, or performance claims anywhere, ever.
Age and territory gating (18+, UK only) stays intact, full stop.
No paid social or paid search for the product, no workarounds.
Nothing overstated in writing.
If that reads as a limitation on the work rather than the presente shape of it, this isn't the right seat.You'll:Build and run the trade and partnership outbound engine — define the segment, pull and enrich the list, verify and score contacts, write and track the sequence, and know when not to use a sequencer (some outreach has to go out by hand)Arm the field team (sampling, shop visits, trade shows) with target lists, routes, one‐pagers, and post‐visit follow‐up sequences, then work alongside them so the next version is betterOwn the channels that are actually open here: search and content, lifecycle email and SMS, subscription retention (win‐back, dunning recovery, pause‐instead‐of‐cancel), and referral programs, including the reconciliation behind themProduce creative in‐house with AI tools against the brand's existing visual system — knowing when to generate, when to composite a real product shot instead, and when to send a piece to a humanAutomate anything manual and recurring — enrichment scripts, list hygiene, report pulls, campaign QA, content pipelines — instead of adding it to someone's checklistOwn first‐party measurement (order and subscription data, cohort retention, referral attribution, search visibility), since no ad platform is feeding this business conversion data, and flag a bad number before anyone else finds itYou Bring:Real, hands‐on experience directing Claude Code (or an equivalent coding agent) on live work — connected to an API or MCP server, shipping something still in usargin implications called out for Finance review
Own manufacturer‐facing follow‐up on missing, late, or malformed cost files
ATTRIBUTES TO SUCCESS:
Tenacity and follow up
Organization and extreme attention to detail — this role owns recurring cycles where a missed file or an unreconciled variance is visible to partners and to Finance
Data‐based decision making capabilities, and ability to present and defend your position to Senior Leaders and External Stakeholders
Comfort operating as the operational owner behind a senior relationship holder — driving the work forward without owning the relationship
Willingness to hold external partners accountable to pricing policy in a way that protects the relationship
The ability to adjust your tone and approach to different people
The ability to break down and articulate complex information in simple terms
Proven success in building relationships and trust
Escalates early rather than late
Thrive in fast paced, startup culture with a high bar for performance
Adaptability; processes and workflows may change as we look to improve both the customer experience and your experience as a member of the team
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📌 Go-To-Market Operations Strategist (Santa Fe)
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