Google Ads Media Buyer / Growth Strategist (Remote)Cordoba Sweat Pants AgencyHoyEveryone can run a search campaign.
Almost nobody can tell you whether it worked.That is the whole job.Google will happily show you a 6x ROAS built almost entirely out of people who already knew your client's name.
It will auto apply assets you did not ask for.
It will report a number that makes a client feel great and tells you nothing about whether you grew the business.So we do not hire people to manage Google Ads.
We hire marketers who can tell the difference between demand they created and demand they harvested, and who can prove it to a client's face.At Sweat Pants Agency we work with around 50 DTC and eCommerce brands, 20 to 25 of them on paid media.
We spend $6 to $9M a month on Meta and $1 to $2M a month on Google.
We are the only agency behind two INC #1 fastest growing brands, both from zero.You would own a set of our Google accounts end to end.Here is what "end to end" actually means.You are the account manager.
We do not have any.
You talk to the client directly.
You write the updates, you run the calls, and you defend the call you made.
The reason we do it this way is ownership.
When you are the person answering for the account, it is your result, not somebody else's summary of your result.You own the whole funnel, not the campaign.
Feed and Merchant Center, search and Shopping and PMax, Demand Gen and YouTube, the landing page, and the conversion tracking underneath all of it.
If the feed is why Shopping is starvito mediocrity, and raise a problem before it becomes a fire.
This matters as much as anything else on this list.
You are skeptical of your own numbers.
You would rather run the holdout than protect the dashboard.
You can work US Eastern business hours for client calls.
Where you live is up to you.
Bonus: you have built or operated your own Shopify store, or you have run Meta at spend too
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